Pakistan has very little penetration of internet users -- close to 11% of the total population but the usage trends have shown a remarkable increase in the past two years. Now we see corporate organizations ...

Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring ...

A communications plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees ...

Just a few days back I happened to walk into one of Pakistan’s most successful company’s office to meet with a senior executive in their management. My purpose was to seek an opportunity for business and ...

You first day at your new job is important. You have gone through those grilling interviews, made your impression and gotten hired. You have convinced the employer that there is no one else who can ...

In contrast to the best-selling title written by Stephen R. Covey the ‘7 Habits of Highly Effective People’, there are actions and thought patterns which lead to ineffective behavior. Here are seven of these behaviors to ...

Writing is a lot like cooking. You need your spices in place before you get your pots ready. So if you have an idea and have not been able to cook it, you are not ...

Everyone knows how to write an email. We know what to say and what needs to be done. If you are writing emails to get work done and make people understand what you are saying, ...

I was sitting with a friend the other day when we started talking about how conversations lead nowhere during business meetings, especially when a critical decision needs to be made. It is a typical situation. There ...

Often, the discussion of videos comes up in content marketing and I believe that though content marketing is a series of activities and campaigns, videos play an integral part in building perception and brand loyalty. ...