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You are here: Home / Archives for 2013

Archives for 2013

Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media

November 8, 2013 By Ayesha Sohaib

Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]

Filed Under: Archives, Content Marketing, Interviews, Social media Tagged With: Facebook, LinkedIn, Mobile Marketing, Muhammad Nasrullah, Pakistan, Windows Mobile

Is your content driving influence marketing

October 7, 2013 By Ayesha Sohaib

influence marketing

The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]

Filed Under: Archives, Content Marketing, Infographics, Networking, Public Relations, Social media, Storytelling Tagged With: Business, Company, Internet marketing, Marketing, Marketing and Advertising, Social influence, Social media, Social proof

Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media

October 3, 2013 By Ayesha Sohaib

Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]

Filed Under: Archives, Interviews, Networking, Public Relations Tagged With: Business, Facebook, FleishmanHillard, ICI Pakistan, Pakistan, Public relations, Social media, Time management

Which personality type are you at the workplace

October 2, 2013 By Ayesha Sohaib

Working with people is never just about work. It’s about synergy, team work and it’s also about understanding other people’s way of work to get things done and to keep communication flowing. There will always be annoying people around you at your workplace but what we really need to learn is how to be a […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations Tagged With: Business, Extraversion and introversion, Innovation, Myers-Briggs Type Indicator, Personality, Personality type, Psychology, Social Sciences

Mobilink’s Har Dil Har Din: How not to rebrand a Telco

October 1, 2013 By Yasmin Malik

New logo Mobilnk

Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Ali Murtaza, Audi, Brand, Mobile phone, Mobilink, Pakistan, Shoaib Malik, Telenor, Ufone, Warid Telecom, Yahoo

What is a successful presentation made of

September 21, 2013 By Sohaib Mustafa

Preparing well is the most important part of making a successful presentation. But, all that hard work is no good until you bring your preparation in to the session with charm and quality delivery. Making a presentation is all about confidence; knowledge about the subject and how informed you are about the audience you are […]

Filed Under: Archives, Coaching, Presenting and public speaking Tagged With: Apple, Audience, Business, Business Services, Chris Anderson, Communication, Education and Training, Microsoft PowerPoint, Pakistan, PowerPoint, Public speaking, Question, SlideShare, Steve Jobs

6 things to help you prep for your next presentation

September 15, 2013 By Sohaib Mustafa

Corporate presentations are tricky. They are used to share a new idea with your audience or build on an existing idea or vision. In either case, you need to understand the need of the presentation and expectations of your audience. If you don’t do that, you may end up working for days without a result. […]

Filed Under: Archives, Coaching, Presenting and public speaking Tagged With: Audience, Business, Business Services, Communication, Dianna Booher, Microsoft PowerPoint, Public speaking, SlideShare

Are you prepared to work in the modern workplace

September 9, 2013 By Ayesha Sohaib

Leaders today are faced with multiple challenges in the modern workplace. One is to consistently evaluate the changing business environment they operate in and that in itself is a humungous task. With media acting as the watch dog and social media enhancing its influence and communication changing pace every second, the business environment is consistently […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics Tagged With: Business, Change management, Communication, Education and Training, Leadership, Leadership Communication, Management, Public relations, Skill, Social media

7 things that spokespersons can learn from children

August 31, 2013 By Sohaib Mustafa

Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason.   These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]

Filed Under: Archives, Coaching, Employee Relations, Networking, Public Relations, Storytelling Tagged With: Ask an Expert, Confidence, Employment, Interview, Job hunting, Question, Spokesperson, They (2002 film)

5 steps to be an effective communicator

August 27, 2013 By Ayesha Sohaib

Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Writing Tagged With: Body language, Business, Business Services, Communication, Conversation, Facial expression, Nonverbal communication, Understanding

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