Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]
Archives for May 2013
What are infographics
Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]
8 steps to a successful Press Conference
At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]
What can Linkedin and other professional networks do for you
Every career starts with the desire to succeed. To make the right decisions, you need to be well-informed, increasingly aware of your career path and be open to learning and growth. The good news is — it’s not all that hard anymore. Now with social media platforms aiding you in your search for a suitable position, the […]
Tips to manage a successful PR event
Events breathe life into PR campaigns and communication plans. If you are a PR professional, managing an event is most definitely part of your job description. So what makes an event a success? How can you get the most out of your events? It is a daunting task, yes. But one needs to determine objectives […]
How much email is too much
Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers. Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you […]
How is Facebook helping brands to engage with end users?
Facebook is the most preferred social media platform in Pakistan. Over the past few years, brands have felt the need to set up their own facebook pages which serve various purposes ranging from engagement to customer services. The need for high quality content remains a high priority as brands utilize inspirational quotations, wise sayings, quizzes, […]
What kind of content marketing does your brand need?
Brands are here to sell. Its really that simple. Someone once told me, “businesses are born out of stories and if one could tell that story, people would listen.” I think they were right. I would want to hear that story. I would want to know the story of the brand that makes me want […]
Social media trends in Pakistan
Pakistan has very little penetration of internet users — close to 11% of the total population but the usage trends have shown a remarkable increase in the past two years. Now we see corporate organizations setting up digital marketing departments and digital agencies are coming into business as a result. This is because people are […]
How PR is changing?
If you have been in the PR business in the past decade, you have witnessed the changes. From a more traditional form of communication, new forms of content presentation and media have evolved and are playing their part in driving business growth and visibility. As concentration spans have grown small and new forms of media are […]