David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco. Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]
Archives for July 2013
Can journalists and PR professionals really become friends
Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends. In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]
Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]
What does your email signature say about you
What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]
How Olper’s Milk is communicating the spirit of Ramadan
One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]
How to create engaging content for your business
Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]
Get geared to communicate during Ramadan in Pakistan
Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]
5 tips to polish up your editing skills
I hear groans – virtual ones that are booing me for even talking about a thing such as editing. Who wants to edit when writing is so hard. I agree. But editing is important. The funny thing about effective communication is that editing makes or breaks your writing. It’s a harsh fact. You have not […]
6 tips to write a good resume
Recruiting the right talent is a tough call to make. Think about it from the recruiter’s point of view. You as the recruiter know your company needs smart, dedicated, competent people. You begin to shortlist and wonder as you go through each resume if this person is ready to be part of the company. If this applicant […]
Why you should blog for your business
A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]