Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason. These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]
Archives for August 2013
5 steps to be an effective communicator
Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]
What can mobile emails do for business and communication
As times have changed for communication and PR practices, email still gets so much attention that it is impossible to imagine a world without the text we receive in our inboxes everyday. The trend for emails has shifted towards mobile as more and more business people use their mobile phones and tablets to read their emails […]
How can a business blog attract high quality clients
I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]
Bob Pickard on the PR landscape in Pakistan and the future
Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]
Why CEOs need to communicate with employees
I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]
How Surf Excel has integrated Eid values into their brand philosophy
Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit. The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]
What are you doing to get your content to rise above the noise
We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]
Is your office a happy place to work
Figuratively speaking, we spend half our lives in our offices. That’s quite a hefty chunk of our days. Our quality of life is significantly dependent on the environment that we work in. We really need to be happy to work in our offices, otherwise we are losing out on a good part of our lives […]