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You are here: Home / 2013 / Archives for October 2013

Archives for October 2013

Is your content driving influence marketing

October 7, 2013 By Ayesha Sohaib

influence marketing

The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]

Filed Under: Archives, Content Marketing, Infographics, Networking, Public Relations, Social media, Storytelling Tagged With: Business, Company, Internet marketing, Marketing, Marketing and Advertising, Social influence, Social media, Social proof

Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media

October 3, 2013 By Ayesha Sohaib

Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]

Filed Under: Archives, Interviews, Networking, Public Relations Tagged With: Business, Facebook, FleishmanHillard, ICI Pakistan, Pakistan, Public relations, Social media, Time management

Which personality type are you at the workplace

October 2, 2013 By Ayesha Sohaib

Working with people is never just about work. It’s about synergy, team work and it’s also about understanding other people’s way of work to get things done and to keep communication flowing. There will always be annoying people around you at your workplace but what we really need to learn is how to be a […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations Tagged With: Business, Extraversion and introversion, Innovation, Myers-Briggs Type Indicator, Personality, Personality type, Psychology, Social Sciences

Mobilink’s Har Dil Har Din: How not to rebrand a Telco

October 1, 2013 By Yasmin Malik

New logo Mobilnk

Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Ali Murtaza, Audi, Brand, Mobile phone, Mobilink, Pakistan, Shoaib Malik, Telenor, Ufone, Warid Telecom, Yahoo

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