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You are here: Home / Archives for 2014

Archives for 2014

Philips uses experience branding to showcase new technologies at its Innovation Show

December 21, 2014 By Ayesha Sohaib

As technology evolves and makes giant leaps in the world, experiences are becoming the key focus for companies to create and convert brand advocates. Businesses need brands and products to be customer-centric. And they absolutely need customers to experience the ease, the comfort and the efficiency of every little improvement. Innovation in the way you […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling

What McDonald’s ‘Our Food, Your Questions’ gained and lost in its attempt at transparency

November 20, 2014 By Ayesha Sohaib

McDonald’s ‘Our Food, Your Questions‘ is the perfect example of how businesses today need to look into engagement with millennials. The idea behind McDonald’s ‘Our Food, Your Questions‘ was to address their concerns, answer their questions and engage them where they are most likely to be. On Social Media. However communication needs to be backed with a solid […]

Filed Under: Archives, Content Marketing, Networking, Social media, Storytelling

How to get the word out about your new business

November 17, 2014 By Sohaib Mustafa

Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Social media, Storytelling, Websites

A peak into history at the Philips Museum

October 11, 2014 By Ayesha Sohaib

Early October, I had the opportunity to attend Philips Innovation Experience 2014 in Eindhoven which is located in the southern part of Netherlands. Netherlands is famous for many things and Amsterdam takes center stage for being the most visited city in the country. But from this year onwards, I will remember Philips as the company […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations, Social media, Storytelling

Make the most out of your email marketing

September 22, 2014 By Ayesha Sohaib

Emails are a great way to talk to your customers and create engagement. Social has added great value to the way we do business and communicate with our customers. What’s incredible about social media is that it continues to bring in new and innovative means to influence and manage business perception. Mobile is a powerful […]

Filed Under: Archives, Content Marketing

Millennials are driving new communication trends across the world

September 2, 2014 By Ayesha Sohaib

During discussions with colleagues, we often talk about how Millennials are influencing and shaping communication in the world. Surveys like this one by Pew Research Center answer that question by affirming numbers that Millennials are everywhere and make up for a significant influence in the world. Research goes on to add that Millennnials will dominate the […]

Filed Under: Archives, Coaching, Employee Relations, Human Resource, Infographics, Social media

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