Another dull project landed on Alice’s desk on Monday morning. She was not happy, boredom dominated her life. She wanted to go from boring and corporate, to something more creative. The change came one night when another boring yet predictable project came across her desk and all she could do was stare. That’s when she […]
Archives for 2015
Harpic’s Big Mistake: Advert Gone Wrong
Have you recently watched an ad that makes you laugh and cry at the same time? One that makes you say ‘Give me this one minute of my life back!’? Then when it gets aired again and again, you automatically change the channel because it is so unbearable? We feel you. Pakistani television industry has […]
Google Doodle Pays Tribute to Nusrat Fateh Ali Khan on his 67th Birthday
Everyday, we google to organize, manage and sort out our lives. From the simplest of things to the most random of questions, google does it all for us. In times where google dependency is reigning high, google will doodle an image to celebrate a certain day or a festival and subsequently everyone will stop for […]
Tips on Writing an Amazing Newsletter
Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]
11 Things to Do After Writing a Blog Post
You have just written a fantastic blog post and you are really proud of it. You can’t wait to publish and share it with the world. But stop and take a moment, what should you do after writing a blog post? As a consistent blogger, I thought this would be useful for myself and for […]
How To Create An Effective Homepage
Stories start from the beginning and if the beginning is not engaging then no one will read till the end. Websites are also like that. The beginning of this story is the home page. It is so important to build a strong, well structured and engaging home page so that readers can see your messages […]
How Brands Become a Success
Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of effective branding. Brands develop the following characteristics to become a success: 1- Knowledge of […]
Wordsmith Celebrated Eid-Ul-Azha With The Spirit of Amazing
I can’t believe that the Wordsmith Eid-Ul-Azha event was just last week. As this was a first for the team, I wanted to make sure our readers got a first-hand overview of the event that took place at our offices on the 19th September 2015. Wordsmith celebrated Eid-Ul-Azha with a get together for the team […]
Habits of Highly Organized People
We all know people who are highly organized and super conscientious. Those who take part in extracurricular activities and also have time to spare, are punctual and know exactly where to find everything everyone needs at a whim. I’m not one of those people. Everyone wonders how they do it. Organized people use a variety […]
Top Tips for Naming Your Business
Naming your business is such an important decision and not to be taken lightly. A company name can make or break your business. It makes all the difference when it comes to thrusting your business to success, instead of just getting by. E.g. which name would you choose? Cupcake Couture? Or Mary’s Cupcakes? Cupcake Couture, […]
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