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You are here: Home / 2016 / Archives for May 2016

Archives for May 2016

Mergers that kill brands

May 30, 2016 By Yasmin Malik

The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]

Filed Under: Content Marketing, Public Relations, Storytelling Tagged With: Brand, Merger, Mobilink, Pakistan, Telecommunication, Warid

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