Why graphic designers with great design aesthetic lack in Typeface front?
Why STXingkai and Bradley Hand fonts are still being used in official PPTs?
These are the questions that my aesthetic sense bombard at me when I see bad branding and presentations forwarded by most corporate clients. At time our institutes and instructors jump on ‘important’ stuff leaving the basics for later (a later that mostly never comes). We don’t realize that to understand business and market we also need to understand that living in a digital era we have to keep up with the design trending around the world. One of the most essential part of digital design is Typeface/Typography.
Typography plays a very significant role in design. When designing posters, info graphs or flyers, the interaction between the look of type and what type actually says matters a lot. A balance has to be maintained between the visual and verbal content of any design. Assessing the functionality of a font is fairly straightforward, but accordingly design choices become much more complicated.
As the author of Language and Typography, Cal Swan says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.”
As we have reached near the end of 2018 let’s review the typeface designs that were trending throughout the year.
Double Exposure Logos