Social media these days offers two completely different worlds online. One of them is when your online presence is kept private and one where you set it to “public”. We encounter both types of profiles in our daily social media use. If you aim to have better visibility to your individual or brand persona, public profiles are surely the way to go.
Is visibility a concern or a benefit?
Public profiles on social media are a direct source of information related to you. While many may argue that the only direct effect of having a public profile is transparency and hence, danger, there are quite a lot of benefits to it too.
When establishing a brand online, public profiles offer far more outreach, engagement and popularity than having restricted access to your content. The many benefits of positioning yourself in the social media niche outweigh the cons. While access to your brand’s profile may be unmonitored, the chances of people to stumble upon your page increases.
Social media is all about branding – about showing yourself or your brand in a positive light to both friends and business contacts
When you are out there on the digital space and trying to claim it, the most crucial task is to position yourself with a positive and engaging outlook.
The positioning of your profile in a public space defines how people see you online. Here are the proven main reasons you should consider public profiles:
- Engagements: Going public comes with the benefit of engagement from your audience. As the public feature opens you up to the web, you get more chances to receive engagement from the audience. Engagement is one of the primary forces driving your channel or page’s popularity.
- Content Opportunities: Content comes from many sources and by having a digital presence available for public viewership, the chances of generating content to cater to a wider audience start surfacing. These opportunities provide you with the guarantee of fresher ideas coming through the reception public will give to your content.
- Incentive: When a profile is private, potential followers have no incentive to follow you. Follower base increases when they can see and identify what you have to offer to the public space. By going public, you display the uniqueness or usefulness of your page hence increasing the incentive people have to follow you.
- Reach: As it goes without saying, the reach will substantially increase when your profile is public. More audience will be driven to your page and in time, develop the loyalty you want in your follower base.
- Revenue: Revenue can only be generated through public profiles. From the YouTube Partner Program to Instagram, all social media sites only allow for monetization when the public has unrestricted access to your content, paving way for advertisements, collaborations and of course, revenue.
Although public profiles have been the target for criticism, it is evident that setting your visibility to “public” has benefits to your business!
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