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What is an Instagram shadowban?

July 24, 2018 By Halima Umar

What is a shadowban? If you aren’t familiar with the term then let me enlighten you. Shadowbanning is when your hashtags or mentions become undiscoverable to non-followers, but will only be visible to your current followers and majority of the times the user is not even aware of it. Still haven’t got it? Read on. […]

Filed Under: Social media, Websites

Hashtags and marketing

July 18, 2018 By Halima Umar

The hashtag has been around for quite a while and it goes beyond Twitter, folks. Let us take a look at what the hashtag connoted throughout the ages; it first debuted in music, it was called a “sharp”. In the 1870’s it was dubbed as the “pound sign.” Later in the in 1960’s it was […]

Filed Under: Content Marketing

How to create an awesome portfolio

July 17, 2018 By Halima Umar

Today’s article features online portfolios for artists, models, writers, and individuals alike who have doubts on how to begin creating their portfolio. Or are a tad bit wishy-washy figuring what website to use to create their portfolio. Don’t know what work to exhibit and what not to? Look no further because this article is going […]

Filed Under: Coaching, Writing

What is consumer behavior in marketing?

July 16, 2018 By Halima Umar

Do you know somebody needlessly flexing about their marketing knowledge or a self-proclaimed marketing guru? Well, to confirm whether they know their stuff or not, ask them about the fundamentals of consumer behavior and all the encompassing determinants that must be perceived in order to influence the consumer. Firstly, those words strung together could intimidate […]

Filed Under: Content Marketing

How to Make a Good Impression at Work

July 13, 2018 By Halima Umar

Your first few days at work are the most important. Making a good impression will not only help your career path but also make working at the office much more comfortable and enjoyable for you. Here are a few ways that will enable you to make a good first impression. Dress to Impress Humans are […]

Filed Under: Writing

How to Design a Logo

July 13, 2018 By Halima Umar

Designing a logo? It cannot be that hard, right? You know what you want? You’re practically exploding with ideas? Just cannot wait putting it together on your laptop? Hold up. There is no exact methodology or certain hard and fast rules to follow that will ensure that your logo is going to be a guaranteed […]

Filed Under: Coaching Tagged With: design, howtoguide, logo, logomaking

How to become a social media influencer in 3 easy steps

July 12, 2018 By Halima Umar

Aloha! You’re probably here because you already know what a social media influencer is and you really want to get quick tips on how to kick-start your career. You won’t turn into a Jeffree Star or Liza Koshy overnight but you surely will be on your way to becoming one banging social media influencer. All […]

Filed Under: Social media Tagged With: Facebook, howtoguide, Influencer, Instagram, internetfamous, snapchat, socialmedia

How to build an effective brand image for your business

September 9, 2016 By Tania Haider

Effective Brand

Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding.  Sure, your quality products and services will make your business thrive, but never underestimate the power of an effective brand image for your business. Brands need to wisely devise systems that […]

Filed Under: Content Marketing, Human Resource, Networking, Public Relations

Independence Day: 14th August Brings Many Firsts For Pakistan In 2016

August 13, 2016 By Ayesha Sohaib

August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]

Filed Under: Content Marketing, Social media, Websites

What I Learnt During My Summer Internship At Wordsmith

August 12, 2016 By Ayesha Sohaib

Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]

Filed Under: Content Marketing, Human Resource, Infographics, Networking, Storytelling, Writing

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