August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]
Ineffective Rebranding Strategy: Lessons From AJK Elections
There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]
United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition
“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
How To Survive The First Day Of Your PR Internship
The process of internship applications and interviews marks the popping up of endless nerve-racking questions in one’s mind like, what will be the work environment like? What kind of work will you be doing? Will the timings be flexible? Will you get paid? What sort of colleagues you will be working with? Will the boss […]