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You are here: Home / Archives for Hajra Satti

Independence Day: 14th August Brings Many Firsts For Pakistan In 2016

August 13, 2016 By Hajra Satti Leave a Comment

August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]

Filed Under: Content Marketing, Social media, Websites

Ineffective Rebranding Strategy: Lessons From AJK Elections

August 8, 2016 By Hajra Satti 1 Comment

Ineffective Rebranding Strategy: Lessons From AJK Elections

There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]

Filed Under: Content Marketing, Presenting and public speaking, Public Relations, Storytelling Tagged With: AJK elections, anti-Modi campaign, Bilawal Bhutto, corporate message, Kashmir, negative perception, PPP, rebranding, Target audience, theme, youth, youth engagement

United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition

August 4, 2016 By Hajra Satti 1 Comment

United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition

“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling Tagged With: Communication, Content (media), Media, Media event, Nestle, Twitter

How To Survive The First Day Of Your PR Internship

July 29, 2016 By Hajra Satti Leave a Comment

How To Survive The First Day Of Your PR Internship

The process of internship applications and interviews marks the popping up of endless nerve-racking questions in one’s mind like, what will be the work environment like? What kind of work will you be doing? Will the timings be flexible? Will you get paid? What sort of colleagues you will be working with? Will the boss […]

Filed Under: Interviews, Public Relations, Writing Tagged With: content, Internship, knowledge, Organization, PR, skills, Time management, work environment

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