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You are here: Home / Archives for Sohaib Mustafa

How To Write For Internal Communications

August 12, 2015 By Sohaib Mustafa

Internal communications are any and all contents that go out from a company to its employees. Internal communications convey the company culture and are used to notify employees of upcoming events and changes. In some organizations, professionals in Human Resources are responsible for writing these communique. Some larger organizations have their own dedicated internal communications […]

Filed Under: Archives, Content Marketing, Employee Relations, Human Resource, Networking, Public Relations, Websites, Writing

How to Improve Communication Skills with Active Listening

August 8, 2015 By Sohaib Mustafa

Communication skills are a basic set of abilities a person has, which allows them to interact with others effectively and efficiently.  Communication skills are important within and outside the office environment.  By actively listening, you can become aware of situations around you and may even enable you to pick up on extra information. Below are […]

Filed Under: Content Marketing

How to brand yourself on Twitter

June 29, 2015 By Sohaib Mustafa

Branding, willy-nilly is an essential part of today’s world. Companies, artists, sportsmen, celebrities, politicians – everyone is on twitter, and they are all managing their brands and identities one way or another. The question is if we – you and I also need to brand ourselves on Social Media. The bad (or good?) news is […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Writing Tagged With: Brand, branding, brands, hashtag, Social media, Twitter

How to get the word out about your new business

November 17, 2014 By Sohaib Mustafa

Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Social media, Storytelling, Websites

What is a successful presentation made of

September 21, 2013 By Sohaib Mustafa

Preparing well is the most important part of making a successful presentation. But, all that hard work is no good until you bring your preparation in to the session with charm and quality delivery. Making a presentation is all about confidence; knowledge about the subject and how informed you are about the audience you are […]

Filed Under: Archives, Coaching, Presenting and public speaking Tagged With: Apple, Audience, Business, Business Services, Chris Anderson, Communication, Education and Training, Microsoft PowerPoint, Pakistan, PowerPoint, Public speaking, Question, SlideShare, Steve Jobs

6 things to help you prep for your next presentation

September 15, 2013 By Sohaib Mustafa

Corporate presentations are tricky. They are used to share a new idea with your audience or build on an existing idea or vision. In either case, you need to understand the need of the presentation and expectations of your audience. If you don’t do that, you may end up working for days without a result. […]

Filed Under: Archives, Coaching, Presenting and public speaking Tagged With: Audience, Business, Business Services, Communication, Dianna Booher, Microsoft PowerPoint, Public speaking, SlideShare

7 things that spokespersons can learn from children

August 31, 2013 By Sohaib Mustafa

Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason.   These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]

Filed Under: Archives, Coaching, Employee Relations, Networking, Public Relations, Storytelling Tagged With: Ask an Expert, Confidence, Employment, Interview, Job hunting, Question, Spokesperson, They (2002 film)

Why CEOs need to communicate with employees

August 13, 2013 By Sohaib Mustafa

I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Active listening, Business, Chief executive officer, Communication, Human Resource, Leadership, Management, Office, Organization, Pakistan, Public relations, Ramadan

Can journalists and PR professionals really become friends

July 28, 2013 By Sohaib Mustafa

Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends.   In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]

Filed Under: Archives, Coaching, Infographics, Public Relations Tagged With: Journalism, Journalist, Media, Media relations, Organization, Public relations, Reporter, Social media

5 great tips for your first job in corporate communication

July 2, 2013 By Sohaib Mustafa

first job at corporate communications

New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different.   So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Writing Tagged With: Advertising and Marketing, Business, Communication, Company, Content marketing, Corporate Communication, Corporation, Internal communications, Marketing, Marketing communications, Organization, Public relations

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