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You are here: Home / Archives for Yasmin Malik

Mergers that kill brands

May 30, 2016 By Yasmin Malik

The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]

Filed Under: Content Marketing, Public Relations, Storytelling Tagged With: Brand, Merger, Mobilink, Pakistan, Telecommunication, Warid

Mobilink’s Har Dil Har Din: How not to rebrand a Telco

October 1, 2013 By Yasmin Malik

New logo Mobilnk

Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Ali Murtaza, Audi, Brand, Mobile phone, Mobilink, Pakistan, Shoaib Malik, Telenor, Ufone, Warid Telecom, Yahoo

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