Everyone has a dream. A hobby that they would like to convert into an income generating business. It is never easy to make that decision. Building a business requires commitment, hardwork and a lot of patience. While that discussion merits more than a few words, this infographic here is a fun way to look at […]
How are videos telling stories?
Often, the discussion of videos comes up in content marketing and I believe that though content marketing is a series of activities and campaigns, videos play an integral part in building perception and brand loyalty. This video talks about the the recent trends in video usage and how viral videos are different from content marketing […]
How to be a thought leader?
Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]
5 steps to deliver your message through a communication plan
A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]
8 tips on effective discussions during meetings
I was sitting with a friend the other day when we started talking about how conversations lead nowhere during business meetings, especially when a critical decision needs to be made. It is a typical situation. There is a crisis, a decision needs to be made, a meeting is called and conversation begins on a different […]
How to take the fluff out of your emails
Everyone knows how to write an email. We know what to say and what needs to be done. If you are writing emails to get work done and make people understand what you are saying, draft your emails carefully and wisely. Here are some tips on how you can tailor your emails to make the […]
How to cook up a tasty article
Writing is a lot like cooking. You need your spices in place before you get your pots ready. So if you have an idea and have not been able to cook it, you are not likely to spruce up a tasty article. So how do we cook our ideas to get our articles to click? […]
7 habits of ineffective people
In contrast to the best-selling title written by Stephen R. Covey the ‘7 Habits of Highly Effective People’, there are actions and thought patterns which lead to ineffective behavior. Here are 7 habits to watch out for to avoid becoming ineffective at any point in your career. The reactive approach Watch out for when you are tempted […]
How to ace your first day at a new job
You first day at your new job is important. You have gone through those grilling interviews, made your impression and gotten hired. You have convinced the employer that there is no one else who can do this better than you. And so you join your new company with a great attitude and brilliant ideas. At […]
5 tips to lead a successful PR meeting
Just a few days back I happened to walk into one of Pakistan’s most successful company’s office to meet with a senior executive in their management. My purpose was to seek an opportunity for business and to enhance my understanding on a topic that was of mutual interest. I was surprised to see that although I had […]
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