Social media strategies are ever-evolving. Brands these days are venturing beyond the conventional avenues and identifying new ways to market online. Some of these strategies just grew from individuals around the world making the same decisions online and are now recognized as legitimate ways of digital marketing.
Social Media Contests are perfect to jumpstart engagement!
If you are looking to increase engagement and have hit brick walls on your way, take a shot at social media contests. Contests have proven an optimal launch pad for brand or product and for established brands, a way back to popularity.
Asking fellow accounts with a good following to share your content when you start a social media contest increases the following. A popular way to promote the contest is to tell followers to tag their friends, doing which has a high probability of increasing followers. This also increases your reach and more people see your content at the top.
Generate brand awareness
Social media, powered by algorithms, focuses on many aspects of your digital presence to rank you higher than others on social media platforms. With an increase in likes, comments and shares come recognition and more people are likely to see it and learn about your business. Moreover, other businesses often prefer joining hands with your contests by cross-sharing and putting prizes in the pool, resulting in your introduction to their audience and increasing your brand awareness.
Fueling the email list
Social media contests are a popular way to increase mailing lists for your corporate and online sales as well. By telling followers to enter their email addresses when entering the contests, you can have automated entries in your mailing lists. By putting disclaimers on the information your followers are sharing, you can safely generate more leads for your brand or product!
Build a community
Of course, a community is built upon trust with your brand and the trust is solidified with ongoing contests. Social media contests increase that trust which is crucial to the growth of your brand. Collaborating with influencers can kickstart the community building rapidly and effectively. Active participants in your contests and past winners have a high chance of promoting your content. Winners usually put up posts with their prizes, directing their followers to your page too!
Incentive to follow
A sure-shot way to increase the following is to incentivize it. When users across a social media platform see incentives involved in following you or participating in your contests, they are highly likely to do it!
Increasing loyalty is one of the more challenging tasks in social media marketing and with online contests, it increases way faster than it does by just floating content on the web. Organize a contest, pick your winners through the many methods used to do so and more users will flock in the comments to have a chance of winning themselves.
Promoting new products or services
When launching a new product or service, one impactful way is social media contests. With the announcement, most brands couple a contest with it, usually revolving around free giveaways or supply of the service or product for a prolonged time.
Know the opinions of the users
By having a two-way communication open between you and your followers, you get more intimately aware of their opinions about your services and products. By arranging free giveaways, the users get hands-on experience of your product, being in a more trusted position to promote your product on a job well done!
Adapt this strategy and boost your digital presence!
Getting through those brick walls in digital marketing gets easier when you are aware of the avenues to turn towards. Have you been contemplating new ways to promote your business online? Try launching a contest!
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