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Five Steps to a Better Logo Design

August 16, 2015 By Ayesha Sohaib

Have you spent hours and hours brooding over a logo design? Pulled out hair because it just isn’t right? Don’t fret. It happens to the best of us. Logo design is one of the most concise forms of expression. And so we must never take it lightly. The purpose of a business logo is to give […]

Filed Under: Archives, Content Marketing, Infographics, Websites, Writing

How To Write For Internal Communications

August 12, 2015 By Sohaib Mustafa

Internal communications are any and all contents that go out from a company to its employees. Internal communications convey the company culture and are used to notify employees of upcoming events and changes. In some organizations, professionals in Human Resources are responsible for writing these communique. Some larger organizations have their own dedicated internal communications […]

Filed Under: Archives, Content Marketing, Employee Relations, Human Resource, Networking, Public Relations, Websites, Writing

How to Start your Own Blog

August 8, 2015 By Ayesha Sohaib

Starting your own blog can be exciting and intimidating at the same time.  Essentially, it is like putting yourself out there for the world to see.  Writing has a way of being truly revealing, about who you are and what you are about.  So what steps should you take when you want to start your […]

Filed Under: Archives, Content Marketing, Networking, Websites, Writing

Maintaining Successful Relationships With Co-Workers

August 8, 2015 By Tania Haider

Relationships. That word gives one the jitters. Thinking about workplace relationships – well no one ever said it’s easy to get along with people at work. It can be difficult maintaining successful relationships with co-workers since everyone has different personalities. It is inevitable for some people not to get along and for others to become […]

Filed Under: Archives, Coaching, Employee Relations, Writing

Why is SEO important for websites

August 2, 2015 By Ayesha Sohaib

SEO is the one term that you will hear from anyone who is publishing online. Google is the most important stakeholder and SEO is what makes sure our content is being read and found easily. In that context, SEO makes the world of online publishing go round. Here are some important pointers that you need […]

Filed Under: Archives, Networking, Websites, Writing

Ten Steps to Becoming a Successful Entrepreneur

July 29, 2015 By Tania Haider

Entrepreneurship is a lot like raising a family. You set up a good environment, you create rules, a culture and design a plan for the next few years. You take out time on odd hours to do things you wouldn’t do normally. It’s almost like you put someone else’s needs before your own. You nurture […]

Filed Under: Archives, Content Marketing, Networking, Websites, Writing

Tips For Coming Up With Blog Post Ideas

July 27, 2015 By Tania Haider

Coming up with blog post ideas can be a daunting task.  Especially if you have a specific target audience, or subject topics are scarce. Sometimes having many topics can be a problem. But there is always a way around it. Below are some sure-fire ways in coming up with blog post ideas. Keeping up with current […]

Filed Under: Archives, Content Marketing, Writing

Top Five Healthy Habits for Busy People

July 23, 2015 By Ayesha Sohaib

Are you busy? I am sure there are so many us who multitask every day and always feel like something’s been left out. If that’s the case, then there are ways you can keep your sanity and manage your tasks too. Stay healthy with these easy to do five tips. Always maintain sight of your […]

Filed Under: Archives, Content Marketing, Writing

How to brand yourself on Twitter

June 29, 2015 By Sohaib Mustafa

Branding, willy-nilly is an essential part of today’s world. Companies, artists, sportsmen, celebrities, politicians – everyone is on twitter, and they are all managing their brands and identities one way or another. The question is if we – you and I also need to brand ourselves on Social Media. The bad (or good?) news is […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Writing Tagged With: Brand, branding, brands, hashtag, Social media, Twitter

What we can learn from Philips drive in UAE towards energy efficient lighting

March 1, 2015 By Ayesha Sohaib

Energy efficiency is an international concern for businesses and governments which is being communicated and talked about on various layers of the global debate. Lighting uses up 19% of the world’s electricity consumption. In the Middle East, that figure is a staggering 22%. The Middle East has one of the highest levels of energy consumption in the world. […]

Filed Under: Archives, Content Marketing, Infographics, Storytelling

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