If you are a designer or a creative artist who wants to get out there and design like a pro for clients, you will have to develop some killer client handling skills to begin with. Whether you are dealing with a small business or a huge empire, your design and creative process is telling a […]
Philips uses experience branding to showcase new technologies at its Innovation Show
As technology evolves and makes giant leaps in the world, experiences are becoming the key focus for companies to create and convert brand advocates. Businesses need brands and products to be customer-centric. And they absolutely need customers to experience the ease, the comfort and the efficiency of every little improvement. Innovation in the way you […]
What McDonald’s ‘Our Food, Your Questions’ gained and lost in its attempt at transparency
McDonald’s ‘Our Food, Your Questions‘ is the perfect example of how businesses today need to look into engagement with millennials. The idea behind McDonald’s ‘Our Food, Your Questions‘ was to address their concerns, answer their questions and engage them where they are most likely to be. On Social Media. However communication needs to be backed with a solid […]
How to get the word out about your new business
Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]
A peak into history at the Philips Museum
Early October, I had the opportunity to attend Philips Innovation Experience 2014 in Eindhoven which is located in the southern part of Netherlands. Netherlands is famous for many things and Amsterdam takes center stage for being the most visited city in the country. But from this year onwards, I will remember Philips as the company […]
Make the most out of your email marketing
Emails are a great way to talk to your customers and create engagement. Social has added great value to the way we do business and communicate with our customers. What’s incredible about social media is that it continues to bring in new and innovative means to influence and manage business perception. Mobile is a powerful […]
Millennials are driving new communication trends across the world
During discussions with colleagues, we often talk about how Millennials are influencing and shaping communication in the world. Surveys like this one by Pew Research Center answer that question by affirming numbers that Millennials are everywhere and make up for a significant influence in the world. Research goes on to add that Millennnials will dominate the […]
Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media
Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]
Is your content driving influence marketing
The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]
Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media
Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]
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