Working with people is never just about work. It’s about synergy, team work and it’s also about understanding other people’s way of work to get things done and to keep communication flowing. There will always be annoying people around you at your workplace but what we really need to learn is how to be a […]
Mobilink’s Har Dil Har Din: How not to rebrand a Telco
Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]
What is a successful presentation made of
Preparing well is the most important part of making a successful presentation. But, all that hard work is no good until you bring your preparation in to the session with charm and quality delivery. Making a presentation is all about confidence; knowledge about the subject and how informed you are about the audience you are […]
6 things to help you prep for your next presentation
Corporate presentations are tricky. They are used to share a new idea with your audience or build on an existing idea or vision. In either case, you need to understand the need of the presentation and expectations of your audience. If you don’t do that, you may end up working for days without a result. […]
Are you prepared to work in the modern workplace
Leaders today are faced with multiple challenges in the modern workplace. One is to consistently evaluate the changing business environment they operate in and that in itself is a humungous task. With media acting as the watch dog and social media enhancing its influence and communication changing pace every second, the business environment is consistently […]
7 things that spokespersons can learn from children
Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason. These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]
5 steps to be an effective communicator
Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]
What can mobile emails do for business and communication
As times have changed for communication and PR practices, email still gets so much attention that it is impossible to imagine a world without the text we receive in our inboxes everyday. The trend for emails has shifted towards mobile as more and more business people use their mobile phones and tablets to read their emails […]
Bob Pickard on the PR landscape in Pakistan and the future
Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]
Why CEOs need to communicate with employees
I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]
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