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You are here: Home / Archives for Coaching

7 things that spokespersons can learn from children

August 31, 2013 By Sohaib Mustafa

Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason.   These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]

Filed Under: Archives, Coaching, Employee Relations, Networking, Public Relations, Storytelling Tagged With: Ask an Expert, Confidence, Employment, Interview, Job hunting, Question, Spokesperson, They (2002 film)

5 steps to be an effective communicator

August 27, 2013 By Ayesha Sohaib

Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Writing Tagged With: Body language, Business, Business Services, Communication, Conversation, Facial expression, Nonverbal communication, Understanding

What can mobile emails do for business and communication

August 22, 2013 By Ayesha Sohaib

As times have changed for communication and PR practices, email still gets so much attention that it is impossible to imagine a world without the text we receive in our inboxes everyday. The trend for emails has shifted towards mobile as more and more business people use their mobile phones and tablets to read their emails […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Networking, Social media Tagged With: Asia, Business, Communication, Consumer, Pakistan, Pakistani, Public relations, Social media

How can a business blog attract high quality clients

August 20, 2013 By Ayesha Sohaib

I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]

Filed Under: Coaching, Content Marketing, Public Relations, Social media, Storytelling Tagged With: Advertising and Marketing, Australia, Blog, Business, China, Corporate blog, Expert, Marketing, Pakistan, Public relations, Social media, Website

Bob Pickard on the PR landscape in Pakistan and the future

August 16, 2013 By Ayesha Sohaib

Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]

Filed Under: Archives, Coaching, Content Marketing, Interviews, Networking, Public Relations, Social media Tagged With: Asia, AstraZeneca, GlaxoSmithKline, Goldman Sachs, Ho Chi Minh City, Kuala Lumpur, Pakistan, Public relations

Why CEOs need to communicate with employees

August 13, 2013 By Sohaib Mustafa

I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Active listening, Business, Chief executive officer, Communication, Human Resource, Leadership, Management, Office, Organization, Pakistan, Public relations, Ramadan

How Surf Excel has integrated Eid values into their brand philosophy

August 11, 2013 By Ayesha Sohaib

Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit.   The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Storytelling Tagged With: Brand, Chand Raat, Eid al-Fitr, Eid Mubarak, Eidi, Facebook, Mehndi, Pakistan, Ramadan, Surf Excel

Is your office a happy place to work

August 1, 2013 By Ayesha Sohaib

Figuratively speaking, we spend half our lives in our offices. That’s quite a hefty chunk of our days. Our quality of life is significantly dependent on the environment that we work in. We really need to be happy to work in our offices, otherwise we are losing out on a good part of our lives […]

Filed Under: Archives, Coaching, Content Marketing, Human Resource, Infographics Tagged With: Business, Communication, Employment, Happiness at work, Human Resource, Human Resources, Motivation, Office, Organizational culture, Productivity, Social media, Work

Can journalists and PR professionals really become friends

July 28, 2013 By Sohaib Mustafa

Ever since I entered the PR and communication industry people around me have often asked me if journalists and PR professionals can become friends.   In the first place, it is unfair to ask this question. Since friendship is based on a personal relationship, it is rather out of context to argue if one can […]

Filed Under: Archives, Coaching, Infographics, Public Relations Tagged With: Journalism, Journalist, Media, Media relations, Organization, Public relations, Reporter, Social media

Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends

July 23, 2013 By Ayesha Sohaib

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]

Filed Under: Archives, Coaching, Interviews, Public Relations, Social media Tagged With: Brian Solis, Business, Communication, Deirdre Breakenridge, Human Resource, Marketing, Marketing and Advertising, New York University, Public relations, Social media

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