Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers. Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you […]
How is Facebook helping brands to engage with end users?
Facebook is the most preferred social media platform in Pakistan. Over the past few years, brands have felt the need to set up their own facebook pages which serve various purposes ranging from engagement to customer services. The need for high quality content remains a high priority as brands utilize inspirational quotations, wise sayings, quizzes, […]
What kind of content marketing does your brand need?
Brands are here to sell. Its really that simple. Someone once told me, “businesses are born out of stories and if one could tell that story, people would listen.” I think they were right. I would want to hear that story. I would want to know the story of the brand that makes me want […]
Social media trends in Pakistan
Pakistan has very little penetration of internet users — close to 11% of the total population but the usage trends have shown a remarkable increase in the past two years. Now we see corporate organizations setting up digital marketing departments and digital agencies are coming into business as a result. This is because people are […]
What is Content Marketing made of?
How important is content marketing and what factors come into play when a content marketing campaign is designed. A trend growing stronger in the world of content marketing is designing custom content for brands and businesses which speaks directly to the customers for maximum effect. This infographic is a good way to see how content […]
Why a website is important for your start-up
In the business community, the most important piece of information is – who you are working with, how they work and what can they do for you. Many people will refuse to trust other businesses or individuals because there is not enough information available to them about the person or organization. These are opportunities lost […]
How are videos telling stories?
Often, the discussion of videos comes up in content marketing and I believe that though content marketing is a series of activities and campaigns, videos play an integral part in building perception and brand loyalty. This video talks about the the recent trends in video usage and how viral videos are different from content marketing […]
How to be a thought leader?
Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]
5 tips to lead a successful PR meeting
Just a few days back I happened to walk into one of Pakistan’s most successful company’s office to meet with a senior executive in their management. My purpose was to seek an opportunity for business and to enhance my understanding on a topic that was of mutual interest. I was surprised to see that although I had […]
- « Previous Page