Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of an effective brand image for your business. Brands need to wisely devise systems that […]
Independence Day: 14th August Brings Many Firsts For Pakistan In 2016
August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]
What I Learnt During My Summer Internship At Wordsmith
Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]
What You Did Not Know About The Dos and Don’ts Of Writing
When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]
Ineffective Rebranding Strategy: Lessons From AJK Elections
There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]
United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition
“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
Difference Between PR And Marketing; Two Sides Of The Same Coin
When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]
Mergers that kill brands
The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]
The 5 Stages of Change
Another dull project landed on Alice’s desk on Monday morning. She was not happy, boredom dominated her life. She wanted to go from boring and corporate, to something more creative. The change came one night when another boring yet predictable project came across her desk and all she could do was stare. That’s when she […]
Harpic’s Big Mistake: Advert Gone Wrong
Have you recently watched an ad that makes you laugh and cry at the same time? One that makes you say ‘Give me this one minute of my life back!’? Then when it gets aired again and again, you automatically change the channel because it is so unbearable? We feel you. Pakistani television industry has […]
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