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You are here: Home / Archives for Content Marketing

Bob Pickard on the PR landscape in Pakistan and the future

August 16, 2013 By Ayesha Sohaib 6 Comments

Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]

Filed Under: Archives, Coaching, Content Marketing, Interviews, Networking, Public Relations, Social media Tagged With: Asia, AstraZeneca, GlaxoSmithKline, Goldman Sachs, Ho Chi Minh City, Kuala Lumpur, Pakistan, Public relations

Why CEOs need to communicate with employees

August 13, 2013 By Sohaib Mustafa 11 Comments

I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Active listening, Business, Chief executive officer, Communication, Human Resource, Leadership, Management, Office, Organization, Pakistan, Public relations, Ramadan

How Surf Excel has integrated Eid values into their brand philosophy

August 11, 2013 By Ayesha Sohaib 4 Comments

Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit.   The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Storytelling Tagged With: Brand, Chand Raat, Eid al-Fitr, Eid Mubarak, Eidi, Facebook, Mehndi, Pakistan, Ramadan, Surf Excel

What are you doing to get your content to rise above the noise

August 6, 2013 By Ayesha Sohaib 2 Comments

We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]

Filed Under: Archives, Content Marketing, Infographics, Public Relations, Social media, Websites, Writing Tagged With: Business, Communication, Consumer, Marketing, Marketing and Advertising, Public relations, Social media, Website

Is your office a happy place to work

August 1, 2013 By Ayesha Sohaib 3 Comments

Figuratively speaking, we spend half our lives in our offices. That’s quite a hefty chunk of our days. Our quality of life is significantly dependent on the environment that we work in. We really need to be happy to work in our offices, otherwise we are losing out on a good part of our lives […]

Filed Under: Archives, Coaching, Content Marketing, Human Resource, Infographics Tagged With: Business, Communication, Employment, Happiness at work, Human Resource, Human Resources, Motivation, Office, Organizational culture, Productivity, Social media, Work

David Perry on social media, authenticity, micro blogging and challenges for PR pros

July 29, 2013 By Ayesha Sohaib 4 Comments

David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco.  Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]

Filed Under: Archives, Content Marketing, Interviews, Networking, Public Relations, Social media, Storytelling Tagged With: Asiana Airline, David Perry, KTVU, Perry, Public relations, San Francisco, San Francisco Bay Area, Social media, United States, YouTube

What does your email signature say about you

July 18, 2013 By Ayesha Sohaib 11 Comments

What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Writing Tagged With: Brand, Company, Email, Email address, Signature, Signature block, Telephone number, Twitter

How Olper’s Milk is communicating the spirit of Ramadan

July 15, 2013 By Ayesha Sohaib 2 Comments

One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]

Filed Under: Archives, Coaching, Content Marketing, Public Relations, Social media, Storytelling Tagged With: Brand, Business, Iftar, JWT, Muhammad Iqbal, Muslim, Olper, Pakistan, Public relations, Punjab, Ramadan, Sindh, United States Agency for International Development

How to create engaging content for your business

July 14, 2013 By Ayesha Sohaib 4 Comments

Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Storytelling, Writing Tagged With: Business, Consumer, Content (media), Editorial board, Mari Smith, Site Management, Social media, Twitter

Get geared to communicate during Ramadan in Pakistan

July 12, 2013 By Ayesha Sohaib 10 Comments

Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations Tagged With: Coca-Cola, Eid Mubarak, Facebook, Iftar, Islam, Muslim, Ramadan, Ramadan Mubarak

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