I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]
How Surf Excel has integrated Eid values into their brand philosophy
Surf Excel is a known and liked brand in Pakistan. It’s fame has risen overtime with the tagline daag tou achey hotey hain – dirt is good which has become particularly popular with the women in the family unit. The campaign was initiated when Surf Excel spoke to 240+ mothers, 20 Grandmothers and 5 Great Grandmothers in […]
What are you doing to get your content to rise above the noise
We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]
Is your office a happy place to work
Figuratively speaking, we spend half our lives in our offices. That’s quite a hefty chunk of our days. Our quality of life is significantly dependent on the environment that we work in. We really need to be happy to work in our offices, otherwise we are losing out on a good part of our lives […]
David Perry on social media, authenticity, micro blogging and challenges for PR pros
David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco. Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]
What does your email signature say about you
What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]
How Olper’s Milk is communicating the spirit of Ramadan
One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]
How to create engaging content for your business
Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]
Get geared to communicate during Ramadan in Pakistan
Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]
5 tips to polish up your editing skills
I hear groans – virtual ones that are booing me for even talking about a thing such as editing. Who wants to edit when writing is so hard. I agree. But editing is important. The funny thing about effective communication is that editing makes or breaks your writing. It’s a harsh fact. You have not […]
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