I hear groans – virtual ones that are booing me for even talking about a thing such as editing. Who wants to edit when writing is so hard. I agree. But editing is important. The funny thing about effective communication is that editing makes or breaks your writing. It’s a harsh fact. You have not […]
Why you should blog for your business
A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]
5 great tips for your first job in corporate communication
New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different. So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]
5 tips to improve your business writing
People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
How important is ‘why’ in your communication strategy
When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]
5 awesome quotes about Content Marketing
It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals. We see businesses telling their stories. We have all seen Facebook‘s story. We have […]
How Coca Cola helped people to communicate across borders
It is said that nothing gets into the brain unless it goes through the five senses. Which means that in the world of brands, the five senses are the way to the consumer‘s heart and mind. And so, building equity for the global brands of today is closely linked with how brands approach the consumer’s […]
How can you create videos for your own business
The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]
How important is inspiration in your leadership communication
Inspiration tells a tale of its own. Where it begins and where it will take you — one never knows. But the fact is — we all need inspiration to make our lives, our businesses and work lives rewarding experiences. For writers, bloggers, photographers and all creative minds, inspiration can come from many sources. The […]
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