Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of an effective brand image for your business. Brands need to wisely devise systems that […]
What I Learnt During My Summer Internship At Wordsmith
Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]
The 5 Stages of Change
Another dull project landed on Alice’s desk on Monday morning. She was not happy, boredom dominated her life. She wanted to go from boring and corporate, to something more creative. The change came one night when another boring yet predictable project came across her desk and all she could do was stare. That’s when she […]
Tips on Writing an Amazing Newsletter
Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]
Identifying Profitable Clients
Every customer is different. And every business needs to identify their most profitable customers. By identifying customer profitability, you can grow each section of your company and in turn gain more profitable clients. The most profitable clients aren’t those who spend the most money, as they are the people getting larger discounts and those who […]
Ten Characteristics of Great Project Managers
Can anyone be a project manager? Can I be a project manager? I have had a lot of people ask me these questions. But project management is quite a specialized task and it requires a certain set of skills. Great project managers are nearly impossible to find and the ability to meet deadlines is not […]
How To Write For Internal Communications
Internal communications are any and all contents that go out from a company to its employees. Internal communications convey the company culture and are used to notify employees of upcoming events and changes. In some organizations, professionals in Human Resources are responsible for writing these communique. Some larger organizations have their own dedicated internal communications […]
Millennials are driving new communication trends across the world
During discussions with colleagues, we often talk about how Millennials are influencing and shaping communication in the world. Surveys like this one by Pew Research Center answer that question by affirming numbers that Millennials are everywhere and make up for a significant influence in the world. Research goes on to add that Millennnials will dominate the […]
Are you prepared to work in the modern workplace
Leaders today are faced with multiple challenges in the modern workplace. One is to consistently evaluate the changing business environment they operate in and that in itself is a humungous task. With media acting as the watch dog and social media enhancing its influence and communication changing pace every second, the business environment is consistently […]
Why CEOs need to communicate with employees
I am a strong proponent of the fact the CEOs need to communicate with employees frequently to establish the culture of open communication in any organization. The CEO has a communication role that is very symbolic in nature. Employees want CEOs to communicate with them about the bigger picture, vision, challenges, progress and results. At […]