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You are here: Home / Archives for Interviews

How To Survive The First Day Of Your PR Internship

July 29, 2016 By Ayesha Sohaib

The process of internship applications and interviews marks the popping up of endless nerve-racking questions in one’s mind like, what will be the work environment like? What kind of work will you be doing? Will the timings be flexible? Will you get paid? What sort of colleagues you will be working with? Will the boss […]

Filed Under: Interviews, Public Relations, Writing Tagged With: content, Internship, knowledge, Organization, PR, skills, Time management, work environment

Muqtaza Shah from Pring talks about mobile, cultural relevance and reaching out to communities through social media

November 8, 2013 By Ayesha Sohaib

Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]

Filed Under: Archives, Content Marketing, Interviews, Social media Tagged With: Facebook, LinkedIn, Mobile Marketing, Muhammad Nasrullah, Pakistan, Windows Mobile

Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media

October 3, 2013 By Ayesha Sohaib

Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]

Filed Under: Archives, Interviews, Networking, Public Relations Tagged With: Business, Facebook, FleishmanHillard, ICI Pakistan, Pakistan, Public relations, Social media, Time management

Bob Pickard on the PR landscape in Pakistan and the future

August 16, 2013 By Ayesha Sohaib

Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]

Filed Under: Archives, Coaching, Content Marketing, Interviews, Networking, Public Relations, Social media Tagged With: Asia, AstraZeneca, GlaxoSmithKline, Goldman Sachs, Ho Chi Minh City, Kuala Lumpur, Pakistan, Public relations

David Perry on social media, authenticity, micro blogging and challenges for PR pros

July 29, 2013 By Ayesha Sohaib

David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco.  Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]

Filed Under: Archives, Content Marketing, Interviews, Networking, Public Relations, Social media, Storytelling Tagged With: Asiana Airline, David Perry, KTVU, Perry, Public relations, San Francisco, San Francisco Bay Area, Social media, United States, YouTube

Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends

July 23, 2013 By Ayesha Sohaib

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]

Filed Under: Archives, Coaching, Interviews, Public Relations, Social media Tagged With: Brian Solis, Business, Communication, Deirdre Breakenridge, Human Resource, Marketing, Marketing and Advertising, New York University, Public relations, Social media

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