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Google Reportedly Paying Apple $9 Billion Dollars to Remain Default Search Engine

September 29, 2018 By Halima Umar

According to analyst Rod Hall via Business Insider, Google may be paying Apple upwards of $9 billion this year to remain the default search engine for Apple’s Safari browser on iOS that this number will just keep increasing, conceivably prompting an increase upto $12 billion by 2019. While neither company publicly speaks on the agreement, […]

Filed Under: Networking, Social media

How to Setup a Crowd Funding Campaign?

September 12, 2018 By Halima Umar

What is crowdfunding? The practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet. There’s a ton of reasons why you may need to raise money and today’s article is going to help you out do just that. […]

Filed Under: Networking, Social media, Writing

How to start vlogging

August 1, 2018 By Halima Umar

Ah, vlogs they are the hype these days. It’s like almost everyone’s started vlogging and now you want to give it a shot as well. So you’re just going to whip out your camera, film your daily routine, do some crazy antics, and yell at your cereal as a comical attempt to be appealing? It’s […]

Filed Under: Networking, Presenting and public speaking, Social media

How to build an effective brand image for your business

September 9, 2016 By Tania Haider

Effective Brand

Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding.  Sure, your quality products and services will make your business thrive, but never underestimate the power of an effective brand image for your business. Brands need to wisely devise systems that […]

Filed Under: Content Marketing, Human Resource, Networking, Public Relations

What I Learnt During My Summer Internship At Wordsmith

August 12, 2016 By Ayesha Sohaib

Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]

Filed Under: Content Marketing, Human Resource, Infographics, Networking, Storytelling, Writing

United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition

August 4, 2016 By Ayesha Sohaib

“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling Tagged With: Communication, Content (media), Media, Media event, Nestle, Twitter

Difference Between PR And Marketing; Two Sides Of The Same Coin

August 1, 2016 By Ayesha Sohaib

When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]

Filed Under: Content Marketing, Networking, Public Relations, Social media Tagged With: ALS Association, Coco-cola, Communication, icebucketchallenge, information age, Marketing, PR, Public relations, share a coke

Google Doodle Pays Tribute to Nusrat Fateh Ali Khan on his 67th Birthday

October 13, 2015 By Ayesha Sohaib

Everyday, we google to organize, manage and sort out our lives. From the simplest of things to the most random of questions, google does it all for us. In times where google dependency is reigning high, google will doodle an image to celebrate a certain day or a festival and subsequently everyone will stop for […]

Filed Under: Archives, Content Marketing, Networking

Tips on Writing an Amazing Newsletter

October 9, 2015 By Ayesha Sohaib

Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]

Filed Under: Archives, Content Marketing, Human Resource, Networking, Social media, Storytelling, Websites, Writing

How To Create An Effective Homepage

October 5, 2015 By Tania Haider

Stories start from the beginning and if the beginning is not engaging then no one will read till the end. Websites are also like that. The beginning of this story is the home page. It is so important to build a strong, well structured and engaging home page so that readers can see your messages […]

Filed Under: Archives, Content Marketing, Networking, Social media, Storytelling, Websites, Writing

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