As technology evolves and makes giant leaps in the world, experiences are becoming the key focus for companies to create and convert brand advocates. Businesses need brands and products to be customer-centric. And they absolutely need customers to experience the ease, the comfort and the efficiency of every little improvement. Innovation in the way you […]
How to get the word out about your new business
Establishing a new business is not something you can accomplish over night. There is so much that goes into it. You need to set up a structure, a product line, services, build a team, find talent and then get to the point where you are ready to make sales. Promotion is next in queue and […]
A peak into history at the Philips Museum
Early October, I had the opportunity to attend Philips Innovation Experience 2014 in Eindhoven which is located in the southern part of Netherlands. Netherlands is famous for many things and Amsterdam takes center stage for being the most visited city in the country. But from this year onwards, I will remember Philips as the company […]
Is your content driving influence marketing
The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]
Zainab Ansari talks about her PR journey, being a woman leader and her venture into social media
Zainab Ansari is the Chief Executive Officer and the Director at Xenith PR Ltd. A PR veteran with thirty-seven years of experience of working with large multinationals and reputable organizations, she is extensively exposed to Television, Radio and the literary circles and is an established writer, poet and a free-lance journalist. In 1999, Zainab established Xenith […]
Which personality type are you at the workplace
Working with people is never just about work. It’s about synergy, team work and it’s also about understanding other people’s way of work to get things done and to keep communication flowing. There will always be annoying people around you at your workplace but what we really need to learn is how to be a […]
Mobilink’s Har Dil Har Din: How not to rebrand a Telco
Just until a few years back, Mobilink was what many marketers in Pakistan would describe as a “true telecom brand” – dominant in terms of brand image, brand strategy and brand recall. Sadly, the Mobilink of today has faltered on all these qualities, despite being the market leader in terms of mobile subscribers. When Mobilink’s […]
7 things that spokespersons can learn from children
Training becomes necessary when spokespersons have to face media on a regular basis. If you are a spokesperson and face media often, you might have thought about trainings for media interactions. And with good reason. These media interactions can range from interviews on TV, print interviews, radio sound bites, pod casts to public speaking […]
How can a business blog attract high quality clients
I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]
Bob Pickard on the PR landscape in Pakistan and the future
Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]