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You are here: Home / Archives for Public Relations

How are you building brand advocates in your company

June 28, 2013 By Ayesha Sohaib

A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Brand, Business, Communication, Company, Corporate Communication, Customer, Human Resource, Human Resources, Organization, Six Sigma, Social media, Yahoo

Are you writing for people and optimizing for robots

June 12, 2013 By Ayesha Sohaib

SEO | Wordsmith Consulting

SEO has us all wrapped around its dainty little finger. We believe our content rules. And yet SEO is ruling us all. So while content is king, SEO is definitely the most influential advisor to the royal throne. Websites and blogs have to be optimized to rank high on search and it is no mean feat when […]

Filed Under: Archives, Coaching, Public Relations, Social media, Writing Tagged With: Google, Infographic, Long tail, Search engine optimization, Search Engines, Searching, Website, Wordpress

Are you ready for crisis communication

June 11, 2013 By Ayesha Sohaib

crisis communication | Wordsmith Consulting

[spacer] Crisis. The word sends a shudder of panic in PR teams across the world. No matter how big your organization is, how many storms it has weathered and how successful you have become, your crisis communication depends heavily on a number of factors. Your readiness. Timeliness. And most importantly your approach towards a crisis. […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Public Relations Tagged With: Business, Communication, Content marketing, Crisis communication, Crisis management, Cross-functional team, Organization, Pakistan, Public relations, Social media

How to handle tricky journalist queries

June 7, 2013 By Ayesha Sohaib

For a PR professional, every day is spent in the line of fire. When any event in the company goes wrong, the PR department is firefighting on all ends. It could be a simple issue like a disgruntled customer’s complaint to a reporter — or — a more complex one like any kind of lag […]

Filed Under: Archives, Coaching, Content Marketing, Public Relations Tagged With: Business, Cascading Style Sheets, Company, JavaScript, media queries, Media relations, Public relations, Query (Quaker)

What goes into writing a Press Release

May 31, 2013 By Ayesha Sohaib

Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Company, Infographic, Media, Media relations, Press release, Press Release Services, Promotion, Public relations, Services, Web Design and Development, Writers Resources

What are infographics

May 30, 2013 By Ayesha Sohaib

Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]

Filed Under: Archives, Content Marketing, Infographics, Public Relations Tagged With: Business, Content marketing, Content strategy, Corporate Communication, Graphic design, Infographic, infographics, Information graphics, LinkedIn, Marketing, Mass media, Press release, Public relations, Social media

8 steps to a successful Press Conference

May 29, 2013 By Sohaib Mustafa

At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]

Filed Under: Archives, Coaching, Content Marketing, Human Resource, Infographics, Public Relations, Social media Tagged With: Media, Media event, Message, News conference, Press release, Promotion, Thursday, Wednesday

Tips to manage a successful PR event

May 26, 2013 By Ayesha Sohaib

Events breathe life into PR campaigns and communication plans. If you are a PR professional, managing an event is most definitely part of your job description. So what makes an event a success? How can you get the most out of your events? It is a daunting task, yes. But one needs to determine objectives […]

Filed Under: Archives, Content Marketing, Infographics, Networking, Public Relations, Writing

How much email is too much

May 24, 2013 By Ayesha Sohaib

Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers. Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations, Social media, Writing

How is Facebook helping brands to engage with end users?

May 22, 2013 By Ayesha Sohaib

Facebook is the most preferred social media platform in Pakistan. Over the past few years, brands have felt the need to set up their own facebook pages which serve various purposes ranging from engagement to customer services. The need for high quality content remains a high priority as brands utilize inspirational quotations, wise sayings, quizzes, […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations, Social media

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