A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
Are you writing for people and optimizing for robots
SEO has us all wrapped around its dainty little finger. We believe our content rules. And yet SEO is ruling us all. So while content is king, SEO is definitely the most influential advisor to the royal throne. Websites and blogs have to be optimized to rank high on search and it is no mean feat when […]
Are you ready for crisis communication
[spacer] Crisis. The word sends a shudder of panic in PR teams across the world. No matter how big your organization is, how many storms it has weathered and how successful you have become, your crisis communication depends heavily on a number of factors. Your readiness. Timeliness. And most importantly your approach towards a crisis. […]
How to handle tricky journalist queries
For a PR professional, every day is spent in the line of fire. When any event in the company goes wrong, the PR department is firefighting on all ends. It could be a simple issue like a disgruntled customer’s complaint to a reporter — or — a more complex one like any kind of lag […]
What goes into writing a Press Release
Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]
What are infographics
Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]
8 steps to a successful Press Conference
At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]
Tips to manage a successful PR event
Events breathe life into PR campaigns and communication plans. If you are a PR professional, managing an event is most definitely part of your job description. So what makes an event a success? How can you get the most out of your events? It is a daunting task, yes. But one needs to determine objectives […]
How much email is too much
Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers. Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you […]
How is Facebook helping brands to engage with end users?
Facebook is the most preferred social media platform in Pakistan. Over the past few years, brands have felt the need to set up their own facebook pages which serve various purposes ranging from engagement to customer services. The need for high quality content remains a high priority as brands utilize inspirational quotations, wise sayings, quizzes, […]