August in Pakistan brings a lot of green and white in the country as we get ready to celebrate our Independence Day. White and green balloons, Pakistani flags, badges, apparels matching the color of flag and other merchandise makes highly profitable rounds in market. Taping this proclivity of Pakistanis, many organizations also follow this trend […]
What You Did Not Know About The Dos and Don’ts Of Writing
When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]
United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition
“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]
Difference Between PR And Marketing; Two Sides Of The Same Coin
When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]
Tips on Writing an Amazing Newsletter
Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]
How To Create An Effective Homepage
Stories start from the beginning and if the beginning is not engaging then no one will read till the end. Websites are also like that. The beginning of this story is the home page. It is so important to build a strong, well structured and engaging home page so that readers can see your messages […]
How Brands Become a Success
Business competition is increasing daily, and it has never been more important to stand out and create a unique business identity through strategic branding. Sure, your quality products and services will make your business thrive, but never underestimate the power of effective branding. Brands develop the following characteristics to become a success: 1- Knowledge of […]
Wordsmith Celebrated Eid-Ul-Azha With The Spirit of Amazing
I can’t believe that the Wordsmith Eid-Ul-Azha event was just last week. As this was a first for the team, I wanted to make sure our readers got a first-hand overview of the event that took place at our offices on the 19th September 2015. Wordsmith celebrated Eid-Ul-Azha with a get together for the team […]
10 Common Blog Writing Mistakes
Blogging can be such an effective means of communication. It allows you to brand yourself, attract viewership, differentiate yourself from your competitors and generate business leads. Common mistakes can break the momentum of a great blog. All you have to do is fall prey to simple mistakes. Avoid the following blog writing mistakes to make […]
Five Steps to Writing an Unforgettable ‘About Me’ Page
At one time or another you may find the need to write an ‘About Me’ page. Whether it’s for a professional site, social media profile or a blog, you my dread the task at hand. Take these five steps into account before publishing to ensure you have written an unforgettable ‘About Me’ page. The ‘Why’ […]
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