The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]
5 steps to be an effective communicator
Communication is key in every aspect of the workplace. Whether it’s communicating with a colleague, with your supervisor or communicating in your personal life – a good communicator will always be open to listening and communicating his or her point of view. People like communicators and they listen to effective communication. Which is why this […]
What can mobile emails do for business and communication
As times have changed for communication and PR practices, email still gets so much attention that it is impossible to imagine a world without the text we receive in our inboxes everyday. The trend for emails has shifted towards mobile as more and more business people use their mobile phones and tablets to read their emails […]
How can a business blog attract high quality clients
I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]
Bob Pickard on the PR landscape in Pakistan and the future
Bob Pickard is one of the best-known executives in the international public relations industry. He has more than two decades of experience focused on providing communication counsel for senior business leaders. A veteran crisis communication practitioner, Pickard has media trained several hundred leaders in America and Asia plus provided senior counsel on a wide range […]
What are you doing to get your content to rise above the noise
We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]
David Perry on social media, authenticity, micro blogging and challenges for PR pros
David Perry is the CEO / founder of David Perry & Associates, Inc. – an award-winning full service strategic communication firm based in San Francisco. Perry serves on the Executive Committee / Board for ChinaSF whose goal is to attract and retain Chinese investment and business expansion into San Francisco and the Bay Area. He […]
Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]
What does your email signature say about you
What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]
How Olper’s Milk is communicating the spirit of Ramadan
One brand in Pakistan that continues to reflect the spirit of Ramadan in their communication is Engro’s flagship dairy brand Olper’s Milk. In 2010, Engro Foods prepared a special advertisement for Ramadan for Olper’s milk which soon after its release, gained popularity to become one of the most popular ads on Television. Har lehza hai […]