Content is the buzzword. Everyone wants some. That should not be a problem. There is plenty to be found on the web. Here, enters the huge task for consumers to find relevant content. And though that is that – creating engaging content, curating content and producing relevant content is the ever growing challenge for businesses […]
6 tips to write a good resume
Recruiting the right talent is a tough call to make. Think about it from the recruiter’s point of view. You as the recruiter know your company needs smart, dedicated, competent people. You begin to shortlist and wonder as you go through each resume if this person is ready to be part of the company. If this applicant […]
Why you should blog for your business
A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]
How can you create videos for your own business
The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]
Are you writing for people and optimizing for robots
SEO has us all wrapped around its dainty little finger. We believe our content rules. And yet SEO is ruling us all. So while content is king, SEO is definitely the most influential advisor to the royal throne. Websites and blogs have to be optimized to rank high on search and it is no mean feat when […]
Why a personal brand is important for business
Ideas are like seeds. You can plant them and watch them grow or you can put them to waste. That’s a tree that never was. A flower that never bloomed and fruit you never watched grow. By sharing your ideas and building a knowledge base in your industry you can acquire the status of an […]
What can power words do for your content
In the world of writing, content creation and marketing, words have power. Because of a well written copy, you can become a customer, subscriber and follower – or – with a bad one, you can be completely turned off. That’s the kind of power, words can have on how you receive and perceive information. Even […]
How social media can help you get hired
“You are known by the company you keep” has evolved into “you are known by the content you share on social media.” That is how things change when your profiles on social networks begin to talk about you as people, potential candidates and valuable resources. Your social media presence speaks volumes about what you like to do […]
Is your content marketing strategy working
“Traditional marketing talks at people. Content marketing talks with them,” says Doug Kessler, Creative Director and Co-founder at Velocity Partners. This is how content can create a dialogue, an interaction that works directly with people out there. The purpose of content marketing is to talk with people – to open up channels of communication and […]
8 steps to a successful Press Conference
At one point or another, your company will need a press conference. Introducing a new product or service, tackling a negative perception or news about the organization, an important announcement, are all valid reasons for holding a press conference. Although the whole affair lasts for about 45 minutes, it could easily build or break it […]
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