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You are here: Home / Archives for Storytelling

How to Beat Procrastination

September 4, 2019 By Aiman Mohsin

Procrastination is a vice that almost everyone knows all too well. Whether in the workplace, at home, or in your social circles, procrastination is a monster that prevents you from getting things done. So, how does one break the habit and get back onto the train of productivity?  In order to beat your procrastination, you […]

Filed Under: Coaching, New, Storytelling Tagged With: Productivity

5 Things You Need To Do This Independence Day

August 14, 2018 By Halima Umar

It’s that time of the year, folks. Yes, it’s 14th August, the day our beautiful nation, Pakistan became an esteemed independent state. We should always celebrate this day with all the joy in our hearts and every bit of enthusiasm we foster. But fireworks and biker boy shenanigans aside. We shouldn’t choose to overlook our […]

Filed Under: Storytelling, Writing

What I Learnt During My Summer Internship At Wordsmith

August 12, 2016 By Ayesha Sohaib

Over the last summer I interned at Wordsmith for six weeks. As a Mass Communication undergraduate, finding a place to intern can be daunting. Especially when you are looking for a place that is relevant to your field and where you can learn new skills. My initial perception about internships was of an insignificant position […]

Filed Under: Content Marketing, Human Resource, Infographics, Networking, Storytelling, Writing

What You Did Not Know About The Dos and Don’ts Of Writing

August 8, 2016 By Ayesha Sohaib

When you start out your career in writing, you bring along many notions. Unfortunately, they are not always correct or helpful. You must know the basic dos and don’ts of writing whether you are a reporter, a blogger or a social media marketer. A good always writer pays attention to the details that can improve […]

Filed Under: Content Marketing, Infographics, Public Relations, Social media, Storytelling, Websites, Writing Tagged With: good literature, key messages, Social media, words, wordsmith, Writing

Ineffective Rebranding Strategy: Lessons From AJK Elections

August 8, 2016 By Ayesha Sohaib

There is much to be learned from the PR tactics adopted in Pakistan at the time of elections. As a case in point, we look at the strategy deployed by one of the leading political parties in the country, The Pakistan Peoples Party (PPP) during the 2013 elections. PPP devised a new strategy to rebrand […]

Filed Under: Content Marketing, Presenting and public speaking, Public Relations, Storytelling Tagged With: AJK elections, anti-Modi campaign, Bilawal Bhutto, corporate message, Kashmir, negative perception, PPP, rebranding, Target audience, theme, youth, youth engagement

United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition

August 4, 2016 By Ayesha Sohaib

“Pakistan ranks 34th in the list of countries that suffer from malnutrition in the world,” said anchorperson and public relations professional Sidra Iqbal. Sidra was moderating the activation event for Nestle’s campaign ‘United For Healthier Kids Aaj Se’ held at Serena, Islamabad when she shared the key statistics around malnutrition in the country. “31% children are […]

Filed Under: Archives, Content Marketing, Networking, Public Relations, Social media, Storytelling Tagged With: Communication, Content (media), Media, Media event, Nestle, Twitter

Mergers that kill brands

May 30, 2016 By Yasmin Malik

The Competition Commission of Pakistan (CCP) approved what is the first major merger in the history of mobile telecommunications in Pakistan: namely that between Mobilink and Warid. In doing so, the Mobilink Warid merger is unquestionably guilty of killing the brand identity of at least one of the merged parties. Leaving aside the highly focused […]

Filed Under: Content Marketing, Public Relations, Storytelling Tagged With: Brand, Merger, Mobilink, Pakistan, Telecommunication, Warid

The 5 Stages of Change

October 19, 2015 By Tania Haider

Another dull project landed on Alice’s desk on Monday morning.  She was not happy, boredom dominated her life.  She wanted to go from boring and corporate, to something more creative.  The change came one night when another boring yet predictable project came across her desk and all she could do was stare.  That’s when she […]

Filed Under: Archives, Content Marketing, Employee Relations, Human Resource, Storytelling, Websites, Writing

Harpic’s Big Mistake: Advert Gone Wrong

October 14, 2015 By Ayesha Sohaib

Have you recently watched an ad that makes you laugh and cry at the same time? One that makes you say ‘Give me this one minute of my life back!’? Then when it gets aired again and again, you automatically change the channel because it is so unbearable? We feel you. Pakistani television industry has […]

Filed Under: Archives, Content Marketing, Storytelling

Tips on Writing an Amazing Newsletter

October 9, 2015 By Ayesha Sohaib

Newsletters play a key role in effective communication in organizations. Organizations are cluttered with communication through various media both digital and non digital. Due to the unique proposition of offering information from diverse areas in a rather small package, newsletters still have the potential to top the game. What businesses today need is a newsletter […]

Filed Under: Archives, Content Marketing, Human Resource, Networking, Social media, Storytelling, Websites, Writing

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