Blogging can be such an effective means of communication. It allows you to brand yourself, attract viewership, differentiate yourself from your competitors and generate business leads. Common mistakes can break the momentum of a great blog. All you have to do is fall prey to simple mistakes. Avoid the following blog writing mistakes to make […]
Five Steps to Writing an Unforgettable ‘About Me’ Page
At one time or another you may find the need to write an ‘About Me’ page. Whether it’s for a professional site, social media profile or a blog, you my dread the task at hand. Take these five steps into account before publishing to ensure you have written an unforgettable ‘About Me’ page. The ‘Why’ […]
Identifying Profitable Clients
Every customer is different. And every business needs to identify their most profitable customers. By identifying customer profitability, you can grow each section of your company and in turn gain more profitable clients. The most profitable clients aren’t those who spend the most money, as they are the people getting larger discounts and those who […]
Ways to Increase Site Traffic
Are you having a hard time thinking of ways to increase traffic to your website? You are not the only one. I’m in the same boat. Last week, I was asked to find ways to increase site traffic to our blog and to be honest, I was left scratching my head. So I decided to write a […]
Content Marketing: 11 Types Of Content People Like To Share
Grabbing attention is what content marketing is all about. Being able to come up with content people like to share is what it all comes down to. But point to note here is that the road to grabbing attention and keeping your fan following engaged is getting rockier by the day. Why is it so […]
Ten Characteristics of Great Project Managers
Can anyone be a project manager? Can I be a project manager? I have had a lot of people ask me these questions. But project management is quite a specialized task and it requires a certain set of skills. Great project managers are nearly impossible to find and the ability to meet deadlines is not […]
Five Steps to a Better Logo Design
Have you spent hours and hours brooding over a logo design? Pulled out hair because it just isn’t right? Don’t fret. It happens to the best of us. Logo design is one of the most concise forms of expression. And so we must never take it lightly. The purpose of a business logo is to give […]
How To Write For Internal Communications
Internal communications are any and all contents that go out from a company to its employees. Internal communications convey the company culture and are used to notify employees of upcoming events and changes. In some organizations, professionals in Human Resources are responsible for writing these communique. Some larger organizations have their own dedicated internal communications […]
How to Start your Own Blog
Starting your own blog can be exciting and intimidating at the same time. Essentially, it is like putting yourself out there for the world to see. Writing has a way of being truly revealing, about who you are and what you are about. So what steps should you take when you want to start your […]
Maintaining Successful Relationships With Co-Workers
Relationships. That word gives one the jitters. Thinking about workplace relationships – well no one ever said it’s easy to get along with people at work. It can be difficult maintaining successful relationships with co-workers since everyone has different personalities. It is inevitable for some people not to get along and for others to become […]