New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different. So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]
Are you writing for people and optimizing for robots
SEO has us all wrapped around its dainty little finger. We believe our content rules. And yet SEO is ruling us all. So while content is king, SEO is definitely the most influential advisor to the royal throne. Websites and blogs have to be optimized to rank high on search and it is no mean feat when […]
Tips to manage a successful PR event
Events breathe life into PR campaigns and communication plans. If you are a PR professional, managing an event is most definitely part of your job description. So what makes an event a success? How can you get the most out of your events? It is a daunting task, yes. But one needs to determine objectives […]
How much email is too much
Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers. Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you […]
Why a website is important for your start-up
In the business community, the most important piece of information is – who you are working with, how they work and what can they do for you. Many people will refuse to trust other businesses or individuals because there is not enough information available to them about the person or organization. These are opportunities lost […]
How to take the fluff out of your emails
Everyone knows how to write an email. We know what to say and what needs to be done. If you are writing emails to get work done and make people understand what you are saying, draft your emails carefully and wisely. Here are some tips on how you can tailor your emails to make the […]
How to cook up a tasty article
Writing is a lot like cooking. You need your spices in place before you get your pots ready. So if you have an idea and have not been able to cook it, you are not likely to spruce up a tasty article. So how do we cook our ideas to get our articles to click? […]
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