Email marketing is an awesome tool to spread the word about your business. It gets the word out, makes your business look good and gets the communication flow going with potential customers.
Everyone agrees that gaining subscribers to your content is the first step in that direction. But what’s even more important is how well you are able to retain them.
Your email marketing content tells the story of your business. If your emails are boring, repetitive or just plain blah, you are going to lose your subscribers very quickly. And that kind of loss can never be good for the business.
So if you have an email list of subscribers and you have managed to capture some very precious attention, how are you going to keep it? That is the tricky question.
How often should you email your subscribers to let them know about your latest offerings, new products and updates on your business? It is easy to fall into the trap of too much content, too often.
Spam is a horrid word in the world of email marketing. And one that can steal the glory of a brand trying to make impact with their subscribers. Your objective of email lists is to create real customers. So follow some basics to get your email marketing going.
Make your email marketing unique
Write engaging content. A story that captures attention. An idea that will make someone stop and think. Offer something that the customer would like to use or read or know about. Format your email to look clutter free. Use simple, engaging words and tell your subscribers how they can benefit from your product.
Make it short
Don’t write an essay. Make your emails crisp and short. Use short sentences. Break your content into paragraphs. Format your content for maximum readability.
Less is more
Don’t send too many emails in a week. Send one update once a week. Remember, if your content is good, your subscriber will take out the time to read it.
Send with care
Emails on special occasions are a nice touch. Add a personal anecdote, share warm wishes and a prayer for times ahead. People like to be reminded of good things. Become a good thing in their inbox.
Happy email marketing!
For some tips, take a look at this infographic
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