Have you spent hours and hours brooding over a logo design? Pulled out hair because it just isn’t right? Don’t fret. It happens to the best of us. Logo design is one of the most concise forms of expression. And so we must never take it lightly.
The purpose of a business logo is to give your business a clear identity. Appealing, eye-catching and timeless designs are what will make your great business, unforgettable. We have the perfect steps to help you make a better logo design.
Looks matter so much
Work in reverse. You need to be so clear on what your logo needs to look like. This look matters so much.
Remember, this might be the first thing that catches your clients’ eye. Colors or shades of color are not as important. If your logo is striking and makes a bold statement, it will do it’s job without flashy colors.
If your company’s black and white logo is effective, stick with it. I on a personal level love minimalistic designs.
Design prototypes of the logo and work with these drafts. Do a trial run with a select group of potential customers. See what appeals to them most. Use that as a starting point, and proceed from there on to build your logo.
Logos that work are ever green
Some of the most successful logos are ones that can’t be dated.
Regardless of how many times people see it and of how many occasions and places it’s located, your deisgn should look fresh, new and modern. It should be timeless in its message and communication sense.
When building a better logo design for your business, you need to realize that a majority of your time may be spent on creating a timeless design.
Logos need to have a strong recall value
Some of the most successful designs are ones that people will remember easily.
Make sure your logo stays in your customer’s minds.
Keep the motto “once seen, never forgotten” in the back of your mind during the design process. Your logo must be striking to the eye, outstanding, and easily differentiated from other companies.
Is you logo carrying a unique proposition?
A unique idea is what will help create an unforgettable logo. This is so closely connected to recall.
A unique style give you the competitive edge and will make your business stand out from competitors.
Take your customer’s demands and needs into account. Do your research. Look into what other companies are using and the products or services they are selling.
You will be able to distinguish the few differences and play off them to design something that stands out and is unique to your business and your vision.
Logo design needs to spell it out. Loud and Clear.
Logos need to be simple and plain, as complication makes the waters murky.
By keeping it as straightforward as possible, you can gain a clear picture of how you want to represent your company and the message you want to portray. Lgos that have too much going on, tend to lose the message that businesses want to convey. Your logo is your voice. It should be easy to understand and easy to believe as well.
Keep these tips in mind and I am sure, you will come out with a stunning logo that captures people’s attention and gains you business all at the same time. If you need any help, let us know and we’d be happy to help.
We hope these steps come in handy for you as you come up with your own brand identity. To our designer friends, do tell us how do you derive inspiration when designing logos for clients. We would love to hear from you.