How are videos telling stories?

Often, the discussion of videos comes up in content marketing and I believe that though content marketing is a series of activities and campaigns, videos play an integral part in building perception and brand loyalty. This video talks about the the recent trends in video usage and how viral videos are different from content marketing videos.

“We want to tell a story, we can do it most effectively through a video”, says Joe Pulizzi, the founder of Content Marketing Institute, Ohio as he  talks to Vidyard about the future of story telling through videos. Watch it here.

Related articles

• Marco Tempest: The “Illusion” of Story Telling
• Vidyard Steps Up Focus on Video Marketing ROI
• Content & Story Telling – The Pixar way?
• The Art of Relevance in the World of Marketing
• How to be a thought leader?

• About the Author
• Latest Posts

About Ayesha Sohaib

Ayesha Sohaib is a writing coach, communication consultant and a social media advocate. A wordsmith at heart, she enjoys writing, traveling and reviewing brand strategies. Ayesha tweets about what piques her interest. You can tweet at her @ASwordsmith.

• Independence Day: 14th August Brings Many Firsts For Pakistan In 2016 - August 13, 2016
• What I Learnt During My Summer Internship At Wordsmith - August 12, 2016
• What You Did Not Know About The Dos and Don’ts Of Writing - August 8, 2016
• Ineffective Rebranding Strategy: Lessons From AJK Elections - August 8, 2016
• United For Healthier Kids Aaj Se: Nestle’s Activation On Hydration, Physical Activity and Better Nutrition - August 4, 2016