Often, the discussion of videos comes up in content marketing and I believe that though content marketing is a series of activities and campaigns, videos play an integral part in building perception and brand loyalty. This video talks about the the recent trends in video usage and how viral videos are different from content marketing videos.
“We want to tell a story, we can do it most effectively through a video”, says Joe Pulizzi, the founder of Content Marketing Institute, Ohio as he talks to Vidyard about the future of story telling through videos. Watch it here.
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