Designing a logo? It cannot be that hard, right? You know what you want? You’re practically exploding with ideas? Just cannot wait putting it together on your laptop? Hold up.
There is no exact methodology or certain hard and fast rules to follow that will ensure that your logo is going to be a guaranteed success. But you cannot just jump right into it, think you’ll be able to “wing it” and go “Voila! My logo is ready.” It is a bit more challenging than you think.
To aid you in your quest, here are some golden tips that will guarantee that your logo will not suck. Let us begin.
It Has Got to Represent
What is a logo? According to Google, logo means a symbol or other small design adopted by an organization to identify its products, uniform, and vehicles. Real talk, a logo is a representation of you. It reflects a part of you. Consequently, when designing a logo make sure it depicts the heart and soul you have put into your work or business. It should not be just anything, it should represent everything your organization or work stands for. Do not be too literal with it but make sure the meaning is not too vague, or else it will kill the entire point of the logo.
Another key element to remember when designing a logo is simplicity. The meaning of the logo can be as complex as you wish for it to be, that one symbol could even explain your entire life story or dreams. But keep it simple. Why most brand identities fail to make an impact on us or why they are so unmemorable, is because of how chaotic their logos are. There’s too much going on and frankly with our fleeting attention spans. A logo should be bold and catchy enough to make an impact without having to spare a second glance at it.
Keep it Flexible
You want your logo to be timeless, right? A mark that will represent your efforts for generations to come. Then you have got to make room for possible variations in your logo. There will always be certain elements that will remain unchanged, but some elements should be variable. Let us take Nike’s brand logo for instance, the sports brand with the tick sign, yes? Ever notice how their logo is not always black and white, even though that is the original color of the logo. The color is different in varying products. It hasn’t affected the brands image though, you still know its Nike. Yet there is variation. Keeping the same concept in mind, keep your logo flexible.
Getting inspiration for your logo is highly critical. It is not a step you should brush off with a “Yeah, I already know what I want.” Logo inspiration will take a bit of your time, but it will only benefit you. It can help you further improve that amazing logo idea you have in your head, or alert you of the fact that you may be unintentionally plagiarizing. And remember getting inspiration is by no means the same as copying. Think of it as complementing the originator of your inspiration.
Now that you have read these tips, and are ready to take on the challenge. I wish you good luck on creating your logo!
- Google Reportedly Paying Apple $9 Billion Dollars to Remain Default Search Engine - September 29, 2018
- Why Your Company Needs Content Marketing? - September 27, 2018
- 10 Best Marketing Blogs - September 23, 2018
- 10 Best WordPress Plug-ins - September 20, 2018
- 5 Surefire Ways to Earn From Freelance Writing - September 18, 2018