Gone are the days when newspapers, radio and television were the only forms of communication used by businesses to get across important messages. This is the age of social media, an age of endless possibilities for businesses to market themselves and connect with their audiences.
Small businesses in particular can use social media to create buzz. If you’re a budding company, you are probably looking to establish yourself and find work that generates revenue.
What most companies don’t know is that being active on social media is extremely important, it’s an ongoing process that should start as one of the first steps of setting up a business.
To increase your company’s presence on social media, you have to be consistent in your approach and go about it methodically. Start out by trying these simple steps.
Plan it out
Before you get your social media pages running, it is important to have a clear outline of what you want to achieve from your presence on social media.
Having a concise idea of what you want to gain from this activity is the first step. Write down a list of your objectives, with defined targets.
By documenting your strategy, you can always turn to your initial plan to get direction for your social media content.
Be consistent. Build a strong brand identity online
Having a clear, recognizable identity is integral to maintaining your businesses’ presence on social media platforms. Incorporating your company’s logo consistently in all social profiles is very important.
The description and business information should always be provided. Another great way to form an identity is to use a tone that communicates your brand persona. This gives customers a great sense of what your company is all about, its culture, goals and needs.
Revamp your profile regularly
It’s a good idea to give your businesses’ social media a makeover from time to time. This includes updating the descriptions and providing latest details. Updating visual content is also a part of this makeover, for example changing cover photo, themes and other visual elements.
You can regularly connect with your audience by posting posters, greetings or photos that align with current events, national holidays and important days of the year.
Publish frequently & timely
A redundant, outdated page is of no interest to customers and audience. Your social media followers shouldn’t have to constantly visit or refresh your page to find something new to read.
One of the most important parts of your businesses’ social media plan is to be regular and dedicated to the task.
Consistently posting content is the number one way to increase your company’s presence on social media. Also, engage with customers and maintain a permanent spot on various social media platforms.
The key here is to publish just the right amount of content every day. Too much, and you will be flooding your customers newsfeed. Too little, and your absence will make your business go unnoticed.
Post relevant and engaging content
There are various types of content that you can post for your business such as photos, videos, articles, blog posts and testimonials. It is s a great idea to diversify the forms of content you post. This helps to provide value to your fan base.
Post content that is relevant and related to your business. You can engage with customers by tailoring the content of your social media in ways that push the audience to interact with your business e.g. asking for insight/feedback.
Engage with other companies, brands and users
Posting great content regularly is the biggest part of increasing social media presence for your business. An equally important counterpart of your social media strategy should be to interact with other related businesses.
Jump into ongoing conversations. Respond to other businesses’ posts and re-share posts from businesses that you value. By engaging with other users, your business will build influence and recognition.
Here is an infographic that shares tips on building your presence specifically on twitter. Hope you will enjoy reading it. Do share your feedback in the comments below.