Emails are a great way to talk to your customers and create engagement. Social has added great value to the way we do business and communicate with our customers. What’s incredible about social media is that it continues to bring in new and innovative means to influence and manage business perception.
Mobile is a powerful platform as far as reach is concerned, but email gives you more room to share information and engage your audience in a whole different way. To make the most out of your email marketing, it is imperative to understand and enhance the email itself that acts as your promotion.
Google introduces new layouts and changes its look every now and then to make its email utility more user friendly. These changes lead to substantial impact on how businesses that are online and offline continue to communicate with their customers.
To make the most out of your email marketing, you need to understand how your customers are reading, viewing and perceiving your promotions in their inboxes. 
We don’t want spam in our inboxes and we do not read every single promotion we get. Plus Google has made promotions into a separate category making it harder for businesses to reach their customers. How many of us would subscribe to a promotional newsletter to never see it for real again. Because we never really go through every email in the promotions tab.
What businesses need today is to watch out for updates like this one here where Gmail is out to introduce a grid display for the promotions tab.
This raises a question about the way you have been sending out your promotions. What you need now is a whole different look for what you want to communicate and how you would like it to be perceived by your users.
Google is bringing a more dynamic, visual and engaging layout for the promotions in your gmail inbox. Here is a sneak peak from Gmail’s official blog.
Tim Watson explains the impact of this grid layout in detail in his blog post where he talks about the way this new layout will benefit businesses worldwide and how gmail has added significant value for businesses with this added feature. This is a good starting point for those businesses and companies who have not yet made use of email marketing as means of communicating with their customers directly.
How can you create this new promotion to get the most out of your email marketing. That’s a good question. You can create this promotion with a featured image and a subject line that follows in the layout or you can go completely text based in your approach.
Matt Byrd elaborates on the process to develop the promotion in his post here where he gives references from the gmail developer website on how you can choose between a text based and a visual promotion.
[tweetthis]It is more important than ever now to have your #google presence online.[/tweetthis]
If you are a company then create your google plus profile to get the sender information pulled directly from your google plus profile. Social is not just fun anymore. It’s business and communication rolled into one.
Here is an infographic that tells us about how many people are reading text based emails vs. visual promotions, that will help you make the most out of your email marketing campaigns.
While you go through this, do sign up for gmail’s promotions trial field to find out more about what’s coming next for your email marketing campaigns. Have a great week ahead and happy marketing!
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