Ramadan is a very special time of the year for muslims all over the world. It is also a great time to build communication with consumers, media and other businesses. The spirit of the month is focused on giving, self reflection, connecting with each other and helping the less fortunate. All muslims fast from dawn […]
How important is ‘why’ in your communication strategy
When I watched this video, I thought of the times when I have bought something because a company’s communication has inspired me. Spent my money because I like the way a company does things. Not because of what it does but because why it does it. It’s difficult to account for but then there is […]
How Coca Cola helped people to communicate across borders
It is said that nothing gets into the brain unless it goes through the five senses. Which means that in the world of brands, the five senses are the way to the consumer‘s heart and mind. And so, building equity for the global brands of today is closely linked with how brands approach the consumer’s […]