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You are here: Home / Archives for Company

Is your content driving influence marketing

October 7, 2013 By Ayesha Sohaib

influence marketing

The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]

Filed Under: Archives, Content Marketing, Infographics, Networking, Public Relations, Social media, Storytelling Tagged With: Business, Company, Internet marketing, Marketing, Marketing and Advertising, Social influence, Social media, Social proof

What does your email signature say about you

July 18, 2013 By Ayesha Sohaib

What’s in an email signature? That’s a lot like saying, what’s in a name? – we all know that we would be lost without names and identities. That names are part and parcel of who we are and who we will become. Email signatures are a lot like names – they reflect brand identity and […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Social media, Writing Tagged With: Brand, Company, Email, Email address, Signature, Signature block, Telephone number, Twitter

6 tips to write a good resume

July 7, 2013 By Ayesha Sohaib

Recruiting the right talent is a tough call to make. Think about it from the recruiter’s point of view. You as the recruiter know your company needs smart, dedicated, competent people. You begin to shortlist and wonder as you go through each resume if this person is ready to be part of the company. If this applicant […]

Filed Under: Archives, Coaching, Employee Relations, Human Resource, Infographics, Social media Tagged With: Business, Company, Employment, Human Resource, Key, Public relations, Social media, Thought

5 great tips for your first job in corporate communication

July 2, 2013 By Sohaib Mustafa

first job at corporate communications

New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different.   So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Writing Tagged With: Advertising and Marketing, Business, Communication, Company, Content marketing, Corporate Communication, Corporation, Internal communications, Marketing, Marketing communications, Organization, Public relations

How are you building brand advocates in your company

June 28, 2013 By Ayesha Sohaib

A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Brand, Business, Communication, Company, Corporate Communication, Customer, Human Resource, Human Resources, Organization, Six Sigma, Social media, Yahoo

What helps to motivate employees in the workplace

June 15, 2013 By Ayesha Sohaib

All these questions about motivation. About employees. About inspiring the work force. What are motivated employees? Do they exist? If yes, then what do they look like? Are they the ones who get promoted? How do we become motivated employees? More importantly, how do people become motivated to work towards business profitability? We look around […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Infographics Tagged With: Business, Company, Employee engagement, Employee Relations, Employment, Human Resources, Motivation, Work

How to handle tricky journalist queries

June 7, 2013 By Ayesha Sohaib

For a PR professional, every day is spent in the line of fire. When any event in the company goes wrong, the PR department is firefighting on all ends. It could be a simple issue like a disgruntled customer’s complaint to a reporter — or — a more complex one like any kind of lag […]

Filed Under: Archives, Coaching, Content Marketing, Public Relations Tagged With: Business, Cascading Style Sheets, Company, JavaScript, media queries, Media relations, Public relations, Query (Quaker)

What goes into writing a Press Release

May 31, 2013 By Ayesha Sohaib

Press Release — the ultimate tool of PR. That single piece of information that will get your company some free press and get your media relations up and about. Most companies take Press Releases for granted and do away with releases in a half-hearted attempt to get them out of the way. At the same […]

Filed Under: Archives, Content Marketing, Public Relations, Storytelling Tagged With: Company, Infographic, Media, Media relations, Press release, Press Release Services, Promotion, Public relations, Services, Web Design and Development, Writers Resources

How to be a thought leader?

May 15, 2013 By Ayesha Sohaib

Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]

Filed Under: Archives, Coaching, Content Marketing, Public Relations, Social media, Storytelling Tagged With: Brand, Business, Communication, Company, Content marketing, Leadership, Marketing and Advertising, Social media

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