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You are here: Home / Archives for Content marketing

5 great tips for your first job in corporate communication

July 2, 2013 By Sohaib Mustafa

first job at corporate communications

New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different.   So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations, Writing Tagged With: Advertising and Marketing, Business, Communication, Company, Content marketing, Corporate Communication, Corporation, Internal communications, Marketing, Marketing communications, Organization, Public relations

5 awesome quotes about Content Marketing

June 24, 2013 By Ayesha Sohaib

It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals.  We see businesses telling their stories. We have all seen Facebook‘s story. We have […]

Filed Under: Archives, Coaching, Content Marketing, Infographics Tagged With: Apple, Business, Consulting, Content marketing, Facebook, iPhone, Marketing, Marketing and Advertising, Search engine optimization, Social media

How can you create videos for your own business

June 19, 2013 By Ayesha Sohaib

Videos | Wordsmith Consulting

The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Storytelling Tagged With: Animation, Blog, Brand, Business, Content marketing, Goldfish, Marketing, Marketing and Advertising, Social media, Storyboard, Twitter, Video production

Are you ready for crisis communication

June 11, 2013 By Ayesha Sohaib

crisis communication | Wordsmith Consulting

[spacer] Crisis. The word sends a shudder of panic in PR teams across the world. No matter how big your organization is, how many storms it has weathered and how successful you have become, your crisis communication depends heavily on a number of factors. Your readiness. Timeliness. And most importantly your approach towards a crisis. […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Public Relations Tagged With: Business, Communication, Content marketing, Crisis communication, Crisis management, Cross-functional team, Organization, Pakistan, Public relations, Social media

Is your content marketing strategy working

June 1, 2013 By Ayesha Sohaib

“Traditional marketing talks at people. Content marketing talks with them,”  says Doug Kessler, Creative Director and Co-founder at Velocity Partners. This is how content can create a dialogue, an interaction that works directly with people out there. The purpose of content marketing is to talk with people – to open up channels of communication and […]

Filed Under: Archives, Content Marketing, Human Resource, Infographics, Social media Tagged With: Business, Content Management, Content marketing, Customer service, Digital marketing, Doug Kessler, Marketing, Marketing and Advertising, Public relations, Site Management, Social media, Velocity Partners

What are infographics

May 30, 2013 By Ayesha Sohaib

Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]

Filed Under: Archives, Content Marketing, Infographics, Public Relations Tagged With: Business, Content marketing, Content strategy, Corporate Communication, Graphic design, Infographic, infographics, Information graphics, LinkedIn, Marketing, Mass media, Press release, Public relations, Social media

How to be a thought leader?

May 15, 2013 By Ayesha Sohaib

Inspiration comes in many forms. Sometimes the right music, a telling story and an emotional video will induce emotion in the audience. Sometimes just a wise quote will make people think. But the task of inspiring others is never easy or simple. It comes through insight, a world of experience and data that can be […]

Filed Under: Archives, Coaching, Content Marketing, Public Relations, Social media, Storytelling Tagged With: Brand, Business, Communication, Company, Content marketing, Leadership, Marketing and Advertising, Social media

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