New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different. So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
What are infographics
Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]
How to ace your first day at a new job
You first day at your new job is important. You have gone through those grilling interviews, made your impression and gotten hired. You have convinced the employer that there is no one else who can do this better than you. And so you join your new company with a great attitude and brilliant ideas. At […]