A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]
5 tips to improve your business writing
People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]
How are you building brand advocates in your company
A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]
What can power words do for your content
In the world of writing, content creation and marketing, words have power. Because of a well written copy, you can become a customer, subscriber and follower – or – with a bad one, you can be completely turned off. That’s the kind of power, words can have on how you receive and perceive information. Even […]
5 steps to deliver your message through a communication plan
A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]