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Why you should blog for your business

July 3, 2013 By Ayesha Sohaib

A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations, Social media Tagged With: Advertising, Blog, Business, Corporate blog, Customer, Marketing, Marketing and Advertising, Pakistan, Social media

5 tips to improve your business writing

June 30, 2013 By Ayesha Sohaib

People change all the time. In turn, the use of language and communication evolves. To be able to keep up with the changes is an important aspect of being successful in our careers. Something – that all of us realize more, everyday. Over time, we have moved on from simple emails to live chats, using […]

Filed Under: Archives, Content Marketing Tagged With: Arts, Business, Business Services, Communication, Customer, Email client, English language, Social media, Thought, Twitter, Writers Resources

How are you building brand advocates in your company

June 28, 2013 By Ayesha Sohaib

A common misconception in most organizations is that the only way to maximize their brand value is to focus on external stakeholders. This includes their paying customers, vendors, the media and regulators. These organizations fail to focus on one of their most important and influential stakeholder, the internal customer a.k.a the employee. Employees are just […]

Filed Under: Archives, Coaching, Content Marketing, Employee Relations, Human Resource, Infographics, Public Relations Tagged With: Brand, Business, Communication, Company, Corporate Communication, Customer, Human Resource, Human Resources, Organization, Six Sigma, Social media, Yahoo

What can power words do for your content

June 5, 2013 By Ayesha Sohaib

In the world of writing, content creation and marketing, words have power. Because of a well written copy, you can become a customer, subscriber and follower – or – with a bad one, you can be completely turned off. That’s the kind of power, words can have on how you receive and perceive information. Even […]

Filed Under: Archives, Content Marketing, Infographics, Social media, Storytelling Tagged With: Business, Customer, Internet marketing, Loaded language, Marketing, Marketing and Advertising, Video Games, Word

5 steps to deliver your message through a communication plan

January 21, 2013 By Sohaib Mustafa

A communication plan tells you how to go about building an image for your organization. A communication plan is made up of messages you want to communicate to the audience, be it masses, your own employees or an online niche. Generally, your customer is your target audience. The basic job of a communication plan is […]

Filed Under: Archives, Coaching, Content Marketing, Networking, Public Relations Tagged With: Communication, Corporate Communication, Corporate Social Responsibility, Customer, Message, Organization, Social media, Target audience

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