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You are here: Home / Archives for Lahore

How Coca Cola helped people to communicate across borders

June 21, 2013 By Ayesha Sohaib

It is said that nothing gets into the brain unless it goes through the five senses. Which means that in the world of brands, the five senses are the way to the consumer‘s heart and mind. And so, building equity for the global brands of today is closely linked with how brands approach the consumer’s […]

Filed Under: Archives, Content Marketing, Storytelling Tagged With: Coca-Cola, Creative director, Delhi, India, Lahore, Leo Burnett, New Delhi, Pakistan, Vending machine

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