Muqtaza Shah is the man behind the first mobile social network of Pakistan. Pring has now over 5 million subscribers and is fast becoming a popular choice among young professionals across industries to communicate and share their insights in their own networks. Wordsmith spoke to Muqtaza about his aspirations for Pring, what it has achieved […]
Why a personal brand is important for business
Ideas are like seeds. You can plant them and watch them grow or you can put them to waste. That’s a tree that never was. A flower that never bloomed and fruit you never watched grow. By sharing your ideas and building a knowledge base in your industry you can acquire the status of an […]
What are infographics
Content is king, queen and completely royal. Yes, we all understand how important high quality content is in the world of PR and Corporate communication. Without a well written, precise and comprehensive Press Release, you can never get coverage. Without talking points, your spokespersons are as good as sitting ducks. Without content strategy, media companies […]