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You are here: Home / Archives for Marketing and Advertising

Is your content driving influence marketing

October 7, 2013 By Ayesha Sohaib

influence marketing

The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]

Filed Under: Archives, Content Marketing, Infographics, Networking, Public Relations, Social media, Storytelling Tagged With: Business, Company, Internet marketing, Marketing, Marketing and Advertising, Social influence, Social media, Social proof

What are you doing to get your content to rise above the noise

August 6, 2013 By Ayesha Sohaib

We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]

Filed Under: Archives, Content Marketing, Infographics, Public Relations, Social media, Websites, Writing Tagged With: Business, Communication, Consumer, Marketing, Marketing and Advertising, Public relations, Social media, Website

Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends

July 23, 2013 By Ayesha Sohaib

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]

Filed Under: Archives, Coaching, Interviews, Public Relations, Social media Tagged With: Brian Solis, Business, Communication, Deirdre Breakenridge, Human Resource, Marketing, Marketing and Advertising, New York University, Public relations, Social media

Why you should blog for your business

July 3, 2013 By Ayesha Sohaib

A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]

Filed Under: Archives, Coaching, Content Marketing, Infographics, Public Relations, Social media Tagged With: Advertising, Blog, Business, Corporate blog, Customer, Marketing, Marketing and Advertising, Pakistan, Social media

5 awesome quotes about Content Marketing

June 24, 2013 By Ayesha Sohaib

It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals.  We see businesses telling their stories. We have all seen Facebook‘s story. We have […]

Filed Under: Archives, Coaching, Content Marketing, Infographics Tagged With: Apple, Business, Consulting, Content marketing, Facebook, iPhone, Marketing, Marketing and Advertising, Search engine optimization, Social media

How can you create videos for your own business

June 19, 2013 By Ayesha Sohaib

Videos | Wordsmith Consulting

The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]

Filed Under: Archives, Coaching, Content Marketing, Social media, Storytelling Tagged With: Animation, Blog, Brand, Business, Content marketing, Goldfish, Marketing, Marketing and Advertising, Social media, Storyboard, Twitter, Video production

Why a personal brand is important for business

June 10, 2013 By Ayesha Sohaib

Ideas are like seeds. You can plant them and watch them grow or you can put them to waste. That’s a tree that never was. A flower that never bloomed and fruit you never watched grow. By sharing your ideas and building a knowledge base in your industry you can acquire the status of an […]

Filed Under: Archives, Coaching, Infographics, Social media Tagged With: Business, Communication, Facebook, Internet marketing, LinkedIn, Marketing and Advertising, Small business, Social media

What can power words do for your content

June 5, 2013 By Ayesha Sohaib

In the world of writing, content creation and marketing, words have power. Because of a well written copy, you can become a customer, subscriber and follower – or – with a bad one, you can be completely turned off. That’s the kind of power, words can have on how you receive and perceive information. Even […]

Filed Under: Archives, Content Marketing, Infographics, Social media, Storytelling Tagged With: Business, Customer, Internet marketing, Loaded language, Marketing, Marketing and Advertising, Video Games, Word

How social media can help you get hired

June 4, 2013 By Ayesha Sohaib

“You are known by the company you keep” has evolved into “you are known by the content you share on social media.” That is how things change when your profiles on social networks begin to talk about you as people, potential candidates and valuable resources. Your social media presence speaks volumes about what you like to do […]

Filed Under: Archives, Coaching, Human Resource, Social media Tagged With: Business, Employment, Facebook, Internet marketing, Marketing and Advertising, Social media, Social network, Twitter

Is your content marketing strategy working

June 1, 2013 By Ayesha Sohaib

“Traditional marketing talks at people. Content marketing talks with them,”  says Doug Kessler, Creative Director and Co-founder at Velocity Partners. This is how content can create a dialogue, an interaction that works directly with people out there. The purpose of content marketing is to talk with people – to open up channels of communication and […]

Filed Under: Archives, Content Marketing, Human Resource, Infographics, Social media Tagged With: Business, Content Management, Content marketing, Customer service, Digital marketing, Doug Kessler, Marketing, Marketing and Advertising, Public relations, Site Management, Social media, Velocity Partners

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