When I was first asked the difference between Marketing and Public Relations (PR) a couple of years back during a class, I drew a complete blank. I had never thought about these functions as stand-alone concepts. Four years later, I can say that now I know the difference between PR and Marketing. I can also say […]
Is your content driving influence marketing
The question is simple. It’s not about the story of the guy who built his business from scratch with the help of no one but himself. It is the story of every business in the world today. It is your story too if you are marketing your content in a way that builds social influence. […]
How can a business blog attract high quality clients
I started my blogging adventure back in the days when blog spot was a newbie in the business of blogging platforms. I started with a personal journal-like posting and soon after I had 25 followers which I thought was wow-acknowledgement at the time. I did not realize the potential or the impact of what I […]
What are you doing to get your content to rise above the noise
We all read the news and watch TV for the latest updates. We browse the internet for our interests and information products. More than often we land on a website or a TV channel and move on without a backward glance. Content of course makes or breaks the case for media and social media. It […]
Dierdre Breakenridge speaks to Wordsmith Consulting about evolving PR trends
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communication. A 20 + year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR […]
Why you should blog for your business
A blog is a lot like a conversation. Most of the time, it may look like you are the only one talking but remember – blogging is a dialogue. That in itself is one of the primary reasons why you should blog for your business. You can be sure that your business will benefit from this […]
5 great tips for your first job in corporate communication
New beginnings are full of mixed emotions. Fear, excitement and plenty of nerves go around on the first day of any new venture. Your first PR job is no different. So I am writing this one for those fresh grads who have a passion to make their careers in PR and Corporate communication and have […]
5 awesome quotes about Content Marketing
It’s just amazing to see how a quote can bring you perspective on something you are trying to achieve. Today, we will talk about content marketing quotes as a learning platform for businesses just starting out on their content marketing goals. We see businesses telling their stories. We have all seen Facebook‘s story. We have […]
How can you create videos for your own business
The concentration span of a gold-fish. Well, who would have thought we would be in a time and age where readers would become skimmers. And people would move on from one information site to another in a span of 8 seconds. This incredible fact has changed the way marketers looks at brands and marketing tactics. […]
What can power words do for your content
In the world of writing, content creation and marketing, words have power. Because of a well written copy, you can become a customer, subscriber and follower – or – with a bad one, you can be completely turned off. That’s the kind of power, words can have on how you receive and perceive information. Even […]